Westport, CT (PRWEB) September 27, 2007
Crossbow Group has been chosen by The Motley Fool to develop its first consumer catalog marketing campaign. Focused primarily on current customers, the campaign will educate, amuse and enrich Motley Fool Stock Advisor, Motley Fool Hidden Gems and Motley Fool Global Gains newsletter subscribers (among others) who may benefit from other "Fool" newsletters and special reports.
"We chose Crossbow Group because of their direct marketing expertise and experience in the financial services industry," said Rebecca Vestal, The Motley Fool's manager of direct response marketing. "Crossbow Group came highly recommended by existing clients who have seen the positive results for themselves."
The relationship bolsters Crossbow Group's client roster in the financial services segments. "The Motley Fool's advisors, led by founders David and Tom Gardner, are among the world's most followed stock market experts", said Crossbow's president, Jay Bower. "We're very pleased to be working with their team on this new initiative."
About The Motley Fool
A worldwide investment and financial advisory services company, The Motley Fool has helped millions of people grow their wealth and achieve financial independence across a wide variety of online and offline media channels including: its award-winning website at http://www.fool.com ; eight best-selling Simon & Schuster and self-published books; a nationally syndicated weekly newspaper column carried by more than 200 publications; a nationally syndicated PBS television special; and the company's award-winning UK subsidiary, Fool UK (http://www.fool.co.uk).
About Crossbow Group
Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the second straight year, is a full-service direct and interactive marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an inte-grated whole to achieve an ROI that meets or exceeds expectations. The firm's client list in-cludes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands.
For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at 203-222-2244.
Jay Bower, Crossbow Group
Chris Hill, The Motley Fool
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