Can the Web Solve America's Retirement Woes? Not Unless Retirement Web Sites Get a Lot Better, New Research Shows

Share Article

Leading research company releases rankings of retirement web sites.

Saving for retirement is hard. Learning how to save shouldn't be. Increasingly Americans are turning to the Web for help. But which retirement web sites are the most helpful? Change Sciences Group, a leading research and consulting firm that studies web sites, attempted to answer that question over the last month by looking at what people experienced as they tried to learn retirement basics and start saving on 33 of the nation's top bank and brokerage web sites.

To download a detailed overview of the research visit:
http://www.changesciences.com/reports

The research scores each site by quantifying the experience that people have. Scores are computed by tracking the amount of effort it took people to complete basic tasks like learning retirement basics, finding the right type of retirement account, setting savings goals, and ultimately getting started with a savings plan.

-- Over half the sites, while they may provide some retirement content, don't allow people to get started saving right on the site.
-- Of those that do, 48% are missing some content that people consider persuasive, have some combination of navigation challenges, and are missing key features that are known to increase the number of people who open accounts.
-- Over half the sites fail to help prospects choose the most beneficial individual retirement account for their unique situation.
-- Of those that do, 42% either make it hard to navigate the process, fail to answer questions that many prospects have about their options, and don't make it easy to get started.
-- About a third of sites don't help prospects determine if they are on the right track with their retirement savings.
-- Of those that do, 45% of sites suffer from clunky navigation, inflexible results or content that is less than informative.

The three best sites overall are:
1. Wells Fargo
2. TD Ameritrade
3. Wachovia

Other sites evaluated in the research include: A.G. Edwards, AIG VALIC, American Century, Ameriprise, AXA Advisors, Bank of America, Charles Schwab, Chase, Citibank, E*Trade, Edward Jones, Fidelity, KeyBank, Marshall & Ilsley, Merrill Lynch, MetLife, Morgan Stanley, National City, PNC, Prudential, Scottrade, Smith Barney, SunTrust, T. Rowe Price, TIAA-CREF, US Bank, Vanguard, Washington Mutual, Wells Fargo Advantage Funds and WM Financial.

To read the complete research overview and learn more about Change Sciences visit:
http://www.changesciences.com/reports

About Change Sciences Group
Change Sciences was founded in January 2000 to help companies optimize online business by basing decisions on how people use technology while they live, work, and play.

Contact:
Rhonda Mills
Change Sciences Group, Inc.
888-864-1160 x731

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rhonda Mills
Visit website