Solution Meets Growing Demand for Simple E-Commerce and Business Collaboration

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Pressman Toy uses EXTOL solution to maximize supply chain integration after major global manufacturing and distribution changes.

Pressman Toy, a manufacturer and distributor of some of the world's most recognized games and puzzles, has implemented an EXTOL( http://www.extol.com ) business integration solution to keep up with the continuous expansion of e-commerce and business collaboration. EXTOL is a leading provider of B2B integration software applications for both internal and external collaboration.

Pressman Toy is working with EXTOL to adopt more sophisticated ways of performing electronic commerce and business-level collaboration with customers, suppliers, vendors and warehouses. The solution allows Pressman to meet the new e-commerce demands they encountered when they moved from in-house manufacturing to a totally out-sourced global manufacturing and distribution business model three years ago.

They selected the EXTOL solution because of its flexibility, automated functionality, and the agility it delivers to respond to customer demands and business opportunities. In addition, their decision was influenced by the superior customer support provided by EXTOL.

The company is a veteran EDI user, and has seen it expand from a basic shipping notification tool to an essential vehicle for supply chain integration. "Business used to be pretty static," said Alan Novick, Director of IS. "Customers would place their orders, and we would deliver them. Simplicity is a beauty of EDI, but today's businesses need more flexibility, which can mean more complexity. Now, P.O. changes come in constantly. There are always changes to quantities, shipping points and delivery dates. The entire process is complicated and fast-paced."

The automation provided by the EXTOL business integration solution enables Pressman to easily keep up with the increasing demands of trading partners. EXTOL provides auto-mapping capabilities and simple drag-and-drop and pull-down-menu functionality. Custom programming is not required to on-board new trading partners, make changes to existing processes, and add new documents and information to systems. Processes that take literally days or weeks with other EDI systems take minutes or hours with EXTOL( http://www.extol.com ).

"We've kept the same IT headcount, but we're doing more, and doing it faster," explained Novick. "That's because much less programming is required with EXTOL. This enables us to just get it done - whatever the customer wants - as opposed to putting it at the bottom of the list of backlogged projects."

EDI today is about "Demand Planning." Large retailers, working on short cycles, sense demand from their customers, and rapidly respond by placing or changing orders with their suppliers. In turn, the suppliers must promptly fulfill the orders. Many of Pressman's 50-plus trading partners are large retailers involved in this Demand Planning cycle - companies such as Wal-Mart, Kmart, Toys "R" Us, Target, Rite Aid, Publix and TruValue.

"EDI is the conduit carrying data between the disparate systems involved in this fast-moving cycle," explained Steve Rosen, EXTOL Vice President Marketing. "It's EDI plus business integration enabling accurate, timely fulfillment, and advancement and new opportunities. It automates and expedites the most critical transactions in any company's order-to-cash cycle."

Chinese Checkers, Mastermind and Rummikub are just a few of the games distributed by Pressman Toy, a privately-held, New Jersey-based, family-owned company founded by Jack Pressman in 1922. Always a leader in marketing, they were the first in the toy industry to begin licensing, starting with Dick Tracy and Little Orphan Annie playthings in the late 1930s. Since then, they have engaged in extensive licensing agreements with some of the world's largest entertainment companies, and have produced toys, games and puzzles using the names and themes of Scooby-Doo, Hello Kitty and Deal or No Deal, just to name a few.

About EXTOL International, Inc.
EXTOL International, Inc. is a leading provider of B2B integration application software for resource constrained companies who want to integrate demand driven supply chains. EXTOL solutions are ready-to-use applications that target multiple B2B and internal challenges with a common integration platform that empowers existing IT teams to respond rapidly to new business opportunities and demands. EXTOL solutions are also available preconfigured to address specific electronic commerce applications including EDI, AS2, XML, data synchronization (1SYNC) and the integration and management capabilities required to take full advantage of supply chain functionality. For more information, please visit ( http://www.extol.com ).

This press release was sent on behalf of EXTOL by Yooter InterActive Marketing, LLC ( http://www.yooter.com )

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Terry Stanulis
Extol
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