Voice of the Customer Training Course -- Earlybird Discounts Expire October 1st

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Earlybird discounts for Applied Marketing Science's 2-day training course "Listening to the Voice of the Customer," will expire on October 1st, 2007. The course will take place on November 6-7, 2007 at the Omni Chicago Hotel. Registration is limited and will be accepted on a first-come, first-served basis.

Listening to the Voice of the Customer

Earlybird discounts for "Listening to the Voice of the Customer," a 2-day training course presented by Applied Marketing Science of Waltham, Mass., are set to expire on October 1st. The course will be held on November 6-7, 2007 at the Omni Chicago Hotel, and will cover the following topics:

  • Why you should listen to customers
  • How the Voice of the Customer fits into the product development process
  • What you can do with Voice of the Customer information
  • Designing the interview process
  • Determining whom to interview
  • Writing the interview guide
  • Interviewing customers
  • Individualized interview role-playing and feedback
  • Analyzing interview transcripts
  • Distinguishing between needs and solutions
  • Affinitizing customer needs
  • Applying ideation techniques to Voice of the Customer information
  • Prioritizing customer needs
  • Translating the Voice of the Customer into design specifications
  • A brief overview of quality function deployment (QFD)

The course registration fee is $1,595, but is discounted for registrations received prior to October 1st and to groups of three or more. AMS also offers on-site training for groups of eight or more. For information about the November public training course, or on-site options, please contact Robin Patti, Events Coordinator, at (781) 250-6302.

About Applied Marketing Science
Applied Marketing Science is an established consulting firm located in Waltham, Mass. with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.


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Michelle Harris
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