iCRco Inc, Repositions its Brand to be "The Innovative CR Company"

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:The Innovative CR Company accurately describes iCRco's vision and encapsulates iCRco's mission statement," explains, Mark Valentine.

After conducting a market research we realized iCRco is perceived as an Innovative company, bringing the latest technologies to the digital imaging industry. True Flat Scan Path™ is one example of that innovative thinking. The Innovative CR Company accurately describes iCRco's vision and encapsulates iCRco's mission statement

Torrance, CA based iCRco, Inc. is a digital imaging equipment manufacturer. Founded in 1990 as RDI by Stephen Neushul, iCRco has introduced many cutting edge technologies with their Computed Radiography and Film Digitizer product line. In 2002 iCRco produced the first Computed Radiography machine to have True Flat Scan Path™ technology. This revolutionary product enabled iCRco customers to experience the true low cost of ownership.

"True Flat Scan Path™ is the first thing an end-user should look at when transitioning to the digital environment," says, Neushul, also the CEO and President of iCRco. "This technology ensure that nothing ever comes in contact with the active area of the costly phosphor plates, producing 500,000+ artifact free, superior images for the end-user with no degradation in image quality," he adds.

In 2003, iCRco hired a seasoned VP and COO, Mark Valentine. RDI than became the iCRco under Valentine's management. The name iCRco stood for The Intelligent CR Company. The fast growth of the iCRco, doubling its size each year for the past three years, enabled the company to build a marketing team in-house. As a result of research with outside consultants iCRco is repositioning its brand. iCRco now stands for The Innovative CR Company.

"After conducting a market research we realized iCRco is perceived as an Innovative company, bringing the latest technologies to the digital imaging industry. True Flat Scan Path™ is one example of that innovative thinking. The Innovative CR Company accurately describes iCRco's vision and encapsulates iCRco's mission statement," explains, Mark Valentine.

iCRco, The Innovative CR Company, produces all its products in the United States. The company continues to improve their current product line of CR machines and puts back much of earnings into research and development to provide Innovative solutions to the Digital Imaging world.

For more information, please visit http://www.icrcompany.com

Contact:
Seyhan Gulen
Marketing Manager
310-921-9559

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Seyhan Gulen

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