New York, NY (PRWEB) September 28, 2007
Effervescent hosts Elizabeth Meigher, Olivia Palermo, Coralie Charriol Paul, Tatiana and Campion Platt and Annabel Vartanian will welcome guests such as Countess LuAnn de Lesseps, Byrdie Bell, Geoffrey Bradfield, Jamie Korey, Nicole Hanley, Lydia Hearst, Elizabeth Loomis, Di Petroff, Nick Raynes, Patty Raynes, Nicole Romano, Tracy Stern, Chessy Wilson and Arden Wohl, to the grand opening of the sumptuous and yet sleekly modern CLEO SPA AND SALON at Trump Place (157 Freedom Place at West 66th St.), the new flagship for the burgeoning CLEO beauty lifestyle brand created by Cleo Jung.
CLEO takes a holistic approach to beauty and offers a beauty care environment that can be incorporated into daily life -- where one can pop in even last minute, get pampered and walk out gorgeous, revived, replenished and ready for the anything NYC has to dish out! From head to toe, every detail of beauty care is addressed, executed by skilled professionals who are leaders in their respective fields: facials, manicures and pedicures featuring green tea and milk treatments, a hair styling salon in conjunction with Nick Arrjuojo of Arrojo Studios NYC, massage services which include Swedish, deep tissue, shiatsu, hot stone and aromatherapy massages, a tanning room which utilizes a 100% organic spray tanning system, and an exclusive VIP beauty care area available by appointment only. There is even a beverage bar niche where one can relax with an assortment of freshly ground coffees and uniquely blended teas.
The 5,000 sq. ft. spa's soaring 26 ft. high ceiling uplifts the soul as it soothes. Designed with a calming, Zen-inspired minimalist approach, CLEO'S interior is a relaxing haven from the hustle and bustle of daily urban life. Natural materials such and wood and stone give rise to a modern interpretation of the modern beauty care lifestyle; a warmth in color tones and but without the cold harshness associated with typical modern interiors. Once inside, the world fades behind and a natural habitat appears -- an "oasis within the metropolis". The spa's leaf motif exudes and communicates a place where one is brought back to the root of life and nature. The leaf represents the changing of the seasons; as the seasons are cyclical with the passing of time (indicating the progression of a new birth in spring, into the sweetness of summer, incubation into Autumn and maturity into winter), so too, is beauty. This cycle of renewal is evident in philosophy of the spa and its environment which features natural treatments focused on health as beauty.
Indeed, CLEO takes the art of beauty to another level - and art itself is a feature of the spa. This is no surprise, given Cleo Jung's background as an industrial designer, curator and gallerist. While guests sip NAVAN (derived from the vanilla orchid from Madagascar) vanilla chai martinis and relax to vanilla scented hand massages as a preview to what is to come, they surely will admire Korean artist Ran Hwang's stunning wall installation that becomes surprisingly apparent only as one comes closer. CLEO is where beauty and art harmonize to create well being for its clients.
Young Hyun Kim of Plus K Architecture and Jonathan Kim of NARRATIV are credited with Cleo's innovative design and stunning architecture. NARRATIV also created and implemented the new branding initiative for CLEO. This award winning creative branding and design firm specializes in comprehensive creative and design services for private retail businesses but when its principal, Jonathan, is not helping his clients achieve success in the marketplace, he is designing sets and set dressing on a variety of film and TV productions such as Queer Eye for the Straight Guy and the Martin Scorsese film The Departed, or creating props for Michel Gondry's up and coming feature film, Bekind Rewind. See http://www.thenarrativ.com.
The name of this beauty mecca in Trump Place is derived from its founder, Cleo Jung, who first launched the CLEO beauty care business in 1999 with locations in Gramercy Park, Chelsea and White Plains, which cater to clients such as Julia Roberts, Eva Mendes and Isabella Rossellini. Look for CLEO SPA Tribeca in 2008, as well as an exclusive cosmetic line and fashion line which is guaranteed to enhance the CLEO lifestyle of beauty and health.