Second City Brings New Fall Collections to Shoppers With a Limited-Time Discount

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Award-Winning Fashion Magazine & Blog Second City doesn't just report designer news--it makes designers news by offering their collections online.

Fresh off the heels of New York Fashion Week Spring '08, the number one site for up-to-the-minute fashion, celebrity style, shopping and style tips has updated their online store for fall. Known for promoting Indie designers Second City Style's Second City Store is excited about their new fashionable fall inventory and wants to celebrate by offering a discount of 20% (plus free U.S. ground shipping) to anyone who uses the code 'SCSFall20' at checkout through November 30, 2007 (visit:

The store carries clothing by Orlando Espinoza, Vika, Cyndi Chan, Melanie Nicole and Geography Jeans by Michelle Alcott and jewelry by K. Amato Designs, Alexis Drake and Engaging Rings by Dana Stone. New to Second City Store are jewelry designer Laura J. Designs and scarf designer Elyse C. Bec.

Lauren Dimet Waters, Second City Style's Editor-in-Chief, is excited about the opportunities the store will bring to both readers and the designers. "We have readers from all over the world and we're responding to the shopping demand from our readers. They're willing to buy and they count on us to edit the Indie collections from Chicago to New York and then offer them the best. We have been ahead of the print publications from the beginning, offering merchandise through our online publication--and we continue to lead the way.

Melanie Clark of Melanie Nicole Designs said, "Second City Store was my first choice as an online venue for the sale of my garments. Their commitment to design excellence and their unwavering passion for this industry continues to widen my customer base and inspire my growth as an independent designer. Fall is always an exciting time in fashion and Second City Style only adds to this excitement for me."

Second City Style ( has been serving stylish women a weekly dose of high-fashion news, celebrity style, trend reporting, shopping and beauty tips in its published weekly online fashion magazine since 2005. The site's blog, updated several times a day, provides readers with constantly updated fashion world news. Second City Style was named the winner of's Editors Pick 2006 for Best Fashion. The magazine is published by Editor-in-Chief Lauren Dimet Waters and Managing Editor Carol Calacci.

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