Encouraging a Simpler Path to Green IT

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As green IT products appear on the horizon, IT organizations can first rely on the basics of managing capacity and optimizing their infrastructure to reduce energy costs

The idea behind this approach is so obvious, yet we continue to see IT organizations add more hardware as the business side of the house demands more support for new initiatives

As pressure continues to mount for organizations and their data centers to go green, HyPerformix, the leader in predictive IT management, is encouraging CIOs and IT organizations to remember that environmentally friendly computing doesn't always require additional costs.

Before spending budget on new solutions, IT organizations need to first address the capacity levels of the current server solutions because surprisingly, most companies use only 15 to 20 percent of their current server capacity, according to Gartner research. And the electricity to run these servers accounts for nearly half of an organization's overall energy costs.

According to Forrester Research, burgeoning data centers and corporate PC populations have driven up IT's power consumption two fold over the last six years, accounting for roughly 3 percent of total U.S. electricity consumption. And nearly half the companies in the S&P 500 are actively reviewing their Corporate Social Responsibility policies.

Taking a proactive approach of managing capacity and optimizing the infrastructure already in place will save an organization millions of dollars, not only from energy and IT resource savings but also in capital expenditures, allowing the budget to be redirected back into innovation.

In response, technology vendors are scrambling to add a touch of green to as many products as possible, from server cooling systems, new processors that emphasize energy management over performance to environmental control devices that affect building heating and cooling conditions.

"The idea behind this approach is so obvious, yet we continue to see IT organizations add more hardware as the business side of the house demands more support for new initiatives," said Bruce Milne, HyPerformix vice president of products and marketing. "It's ironic, actually, that it's the business that generates demand on IT resources, yet complains the most about higher energy costs."

Demand on IT for server support comes from many growth initiatives within the company from mergers, acquisitions, new product releases and major software deployments. In most cases, IT organizations will over-compensate to meet these demands with additional hardware purchases, which only exacerbate the problem of under-utilization and drive up additional energy costs.

More than half of U.S. companies deploy virtualization technologies in the data center to help reduce cost and manage the demand generated by the business. Virtualization is instinctively the right thing to do, but it's too risky to virtualize business critical applications without having some insight into how they will perform under demanding conditions. To have insight that reduces risk, IT needs tools that enable them to predict performance before they make changes to their infrastructure and applications.

By accurately predicting server utilization, IT organizations can effectively cut their carbon footprint by reducing the number of servers in their data centers. This will also increase available space and make data centers more effective, without having to install special cooling features or environmental controls. More importantly, it will save money that can be reallocated for other more strategic initiatives, including environmental products and services, when the time is right. In this case, "green" is good for the environment and the bottom line.

About HyPerformix
The integrated suite of solutions for Predictive IT Managementâ„¢ enables IT organizations to make informed business decisions to predictably, efficiently, and dependably deliver good business outcomes, productivity and growth.

Headquartered in Austin, Texas, HyPerformix has offices throughout the United States, Europe & Asia. For more information, contact HyPerformix in the US at 1.800.759.6333 and in Europe at 44 870 351 0206 or visit us online at http://www.hyperformix.com.

HyPerformix and Predictive IT Management are registered trademarks of HyPerformix, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.


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Bill Robbins
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