The Beacon Street Girls and Sally Ride Science Contest Asks Preteen Girls to Think 'Green'

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B*tween Productions, Inc., home of the Beacon Street Girls (BSG), in partnership with Sally Ride ScienceTM (SRS), today announced a new contest which will allow girls to investigate environmental issues through their own "Save the Planet!" projects. Girls can submit their "living green projects" on how to green their home, school or community, and the winner's project will be published in an upcoming Beacon Street Girls book.

B*tween Productions, Inc., home of the Beacon Street Girls (BSG), in partnership with Sally Ride ScienceTM (SRS), today announced a new contest which will allow girls to investigate environmental issues through their own "Save the Planet!" projects. Girls can submit their "living green projects" on how to green their home, school or community, and the winner's project will be published in an upcoming Beacon Street Girls book.

B*tween Productions, Inc. and SRS are working together to provide math and science resources appropriate for kids; in particular, identifying science and math role models for girls. Both BSG and SRS are striving to keep girls' interests in math and science alive.

Girls will be able to get information about the contest at any of the 2007-2008 SRS Festivals, which begin this weekend, or online. The first SRS Festival of the season is being held at the NASA Ames Research Center on Saturday, September 29, 2007, from 11:00 a.m. to 4:15 p.m. Sally Ride is the keynote speaker. A new BSG book, Green Algae and Bubble Gum Wars, scheduled for release summer 2008, will include a fictional Sally Ride Science Festival, modeled after the real events.

SRS and the Beacon Street Girls hope the contest will encourage girls to become more proactive in their communities by learning about and then helping their families, school, or communities implement green solutions such as recycling, energy conservation (e.g., switching to compact fluorescent light bulbs), reducing carbon emissions and water conservation (e.g., reusing gray water).

"This contest will help preteen girls recognize that science and math are exciting and rewarding," said Addie Swartz, Founder and CEO of B*tween Productions, home of the Beacon Street Girls. "Girls' interest in math and science declines during the preteen years."

"We are encouraging girls to think of ways to better their environment," said Sally Ride, former astronaut and founder of Sally Ride Science. "I can't wait to see what kinds of living green projects are submitted."

Contest details can be found on the Beacon Street Girls' website, http://www.beaconstreetgirls.com

About Sally Ride Science
Astronaut Sally Ride founded Sally Ride Science (SRS) to inspire the large number of girls who are, or might become, interested in science, math and technology. The company creates innovative science experiences for girls that empower them, engage them, and encourage their interests. Current programs include Sally Ride Science Festivals, TOYchallenge, Sally Ride Science Camps and Sally Ride Science After-School Clubs.

SRS also publishes award-winning science books, science career books, a science newsletter and Classroom Sets to supplement science instruction that educate, entertain, and inspire girls and boys in science. SRS publications and programs bring role models to life and show kids that science is creative, collaborative, fascinating and fun. To learn more about SRS, visit http://www.sallyridescience.com or call 1-800-561-5161.

About the Beacon Street Girls
The Beacon Street Girls brand (BSG) provides great books, cool gifts and a safe and interactive online world designed to celebrate the potential in every preteen girl. The brand was specifically created to empower "tweens," those girls between the ages of 8 and 13, who are "between toys and boys." Shaped by leading experts in adolescent development and current research on how to positively impact girls' self-esteem, the Beacon Street Girls offer a fresh, exciting and healthier media alternative to today's MTV-style world. Super fans in 95 countries and their parents have embraced the Beacon Street Girls as role models who are "just like me."

Beacon Street Girls books are available wherever books are sold. Beacon Street Girls products are available at independent book and gift stores nationwide and online at http://www.beaconstreetgirls.com

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