Auckland, New Zealand (PRWEB) September 28, 2007
Pet Medicare, one of New Zealand's oldest pet insurance companies, has unveiled a new look website along with a hard-hitting marketing campaign to encourage ordinary pet owners to insure their family pets against large or unexpected veterinary costs.
"Our research indicates that over 19,000 pets are put down in New Zealand, each year -- simply because their owners can't afford to pay for the necessary treatment," said Alex McMillan.
"When a Pet Medicare pet insurance policy can cost as little as $13.00 a month for a cat, or the equivalent of one latte a week, the value of carrying pet insurance when suddenly confronted with a large vet bill becomes obvious."
In the US and Europe, soaring vet costs, a better understanding of how pet insurance works and cultures where private health insurance is more a fact of life have led to a dramatic rise in the numbers of pet owners taking out pet insurance.
Around 10 per cent of pet owners in America now carry some form of pet insurance, up from just 1-2 per cent five years ago.
"In New Zealand we are still at that one per cent level, and it tends to be the owners of pedigree breeds who take out the insurance.
"But cancers and other diseases don't distinguish between pure breed and mongrel and these conditions can now often be treated when just a few years ago diagnoses would have meant a death sentence," said Alex McMillan
Pet Medicare has developed three primary care plans to suit most budgets and pets, plus a major medical plan for those content to cover minor incident themselves.
"Our policies will meet most unexpected costs and give some comfort that, should your family pet suffer an accident or be struck down with an illness, you can make decisions based on your pet's future quality of life and not worry about your back pocket."
All information is available at Pet Medicare
"Unlike other pet insurers we make our Terms & Conditions available over the Internet so that people can make informed decisions based on full knowledge," said Alex McMillan.
"We sell our policies direct to the public and don't use commission salespeople. We don't have hidden limitations in our policies, or artificial distinctions between stages of diagnosis and treatment that make it impossible to claim the advertised policy value.
"Our aim is to provide sensible, realistic coverage and plain English policies that provide certainty and security.
"Our aim is to grow the pet insurance market so that this form of insurance is seen by many as just another sensible insurance to carry, and worth it when you consider the love and loyalty that pets bring into our world."
Pet Medicare was established in 1993 and is underwritten by Lumley Insurance, one of the largest insurance companies in the world.
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