General Motors to Sponsor Weekend Escape for Moms

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General Motors Corporation signed an agreement today to be the exclusive sponsor of the first-ever Manic Mommies Escape, a weekend getaway for busy moms to historic Newport, Rhode Island, November 9-11.

General Motors Corporation signed an agreement today to be the exclusive sponsor of the first-ever Manic Mommies Escape, a weekend getaway for busy moms to historic Newport, Rhode Island, November 9-11.

Manic Mommies (http://www.manicmommies.com) is an emerging media company started by two suburban Boston employed moms, Kristin Brandt and Erin Kane. At the center of the Manic Mommies enterprise is a successful weekly podcast that is continually ranked in the top Kids & Family podcasts on iTunes. The weekend Escape is the first time Manic Mommies listeners will gather together in the same location. Until now, the Manic Mommies community has existed entirely online.

As the exclusive event sponsor, GM will provide car transportation for the event's headline speakers, comedienne and television personality Dena Blizzard and novelist Jane Porter. GM will also provide shuttles for guests of the Escape and will offer test drives of some of the newest GM models including the brand-new Chevy Malibu that will be in dealer lots in early 2008.

"GM strongly believes in the value of establishing dialogs and building relationships with potential customers one at a time through social media and personal experience," says Christopher Barger, the company's director of Global Communications Technology. "We look forward to working with Manic Mommies to support this exciting event, and getting to know their listeners."

Kristin and Erin, the founders of Manic Mommies Media, have spent the last two years producing their weekly podcast from a suburban Boston living room. With time as their only investment, and word-of-mouth as their only marketing, the two moms are thrilled to have finally captured the attention of a major American company.

"We're excited that GM sees the value in new media and understands that we connect with our audience in ways traditional media simply can't," says Kristin, a mother of two and local marketing executive.

Erin adds, "We speak to moms in real terms. We're honest about our challenges, our own struggles balancing work and family and our listeners appreciate that honesty. There are so many terms defining moms these days: alpha mom, soccer mom, opt-out mom. Truth is, our listeners have started calling themselves manic mommies."

Kristin and Erin will drive to the Newport Escape in a GM vehicle equipped with turn-by-turn navigation and will blog the experience live on ManicMommies.com on November 9.

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