(PRWEB) September 28, 2007
The latest video in a series that tells the real story of today’s American cattle ranchers is now available on the new Beef - from Pasture to Plate Web site.
The video follows Dennis Thaler and his family, who work together to run Thaler Land & Livestock Company, a 20,000 acre ranch and farm that has been in their family for more than 100 years. The Thalers are dedicated to protecting and improving the environment. Their most important conservation goal is maintaining the health and vigor of plants on irrigated, dryland and native range for the future of cattle operations.
Watch the video now at http://www.BeefFromPastureToPlate.org/producerprofiles.aspx.
The Thaler family was recognized for their sustainable practices with the Environmental Stewardship Award Program (ESAP) in 2006. The Environmental Stewardship Award Program (ESAP), sponsored by the National Cattlemen’s Beef Association (NCBA), Dow AgroSciences and Natural Resources Conservation Service (NRCS), annually recognizes the outstanding stewardship practices and conservation achievements of U.S. cattle producers across the nation.
Beef – From Pasture to Plate is a resource funded by The Beef Checkoff for readers to learn about these family-owned and operated businesses and their carefully developed practices for producing safe, wholesome and nutritious beef. The site profiles dedicated men and women from across the United States, who spend every day caring for their animals and working hard to provide great-tasting beef to America’s dinner tables. From Pasture to Plate provides information, photos, graphics, facts and figures, personal accounts and other resources that work together to make up the highly scientific, deeply personal and very real story of how beef gets from the pasture to your plate.
mpusey @ beef.org