POS-X Hits the Retail Scene With Exhibition at NRF 9th Annual Convention

POS-X drives the brand value of its complete point-of-sale hardware line directly to enterprise-level retailers at the National Retail Federation EXPO in New York City beginning January 15th, cementing its niche as a top manufacturer of POS equipment in the retail industry.

Bellingham, WA (PRWEB) January 12, 2007 -- POS-X, Inc., manufacturer of a complete line of integration-ready point-of-sale hardware, expands brand awareness in the retail sector with exhibition at the 9th Annual National Retail Federation Convention in New York on January 15-16, 2007.

Showcasing its complete line of POS equipment including highly-rated barcode scanners, receipt printers and cash drawers, POS-X will connect directly with consumers, providing hands-on experiences to illustrate the three main benchmarks of the POS-X brand: optimal value, uncompromising durability, and guaranteed compatibility. Karl Schoessler, POS-X executive director, explains, "To date, we've relied mainly on our hard-working reseller channel to expose and deliver POS-X brand value to the consumer. As POS-X grows, we owe it to the channel to expand our marketing message to consumers to drive brand recognition in the enterprise-level retail sector." Schoessler's strategy reveals an inherent win-win for POS-X, its resellers and consumers. "Connecting the enterprise-level consumer with the value and reliability of the POS-X brand will help us build new opportunities for our reseller channel."

To date, we've relied mainly on our hard-working reseller channel to expose and deliver POS-X brand value to the consumer. As POS-X grows, we owe it to the channel to expand our marketing message to consumers to drive brand recognition in the enterprise-level retail sector.

In addition to marketing its brand philosophy, POS-X will roll-out a host of new products at the NRF show, including the XTS6000 Touch Monitor series and the Xi3000-BT Wireless Barcode Scanner. The XTS6000 combines 5-wire resistive touch technology and superior viewing adjustability with a heavy-duty base and built-in cable management. The Xi3000-BT utilizes BlueTooth® technology to deliver outstanding mobility and range in the retail warehouse or at the point of sale. See these products and much more in booth number 2060 at the NRF EXPO.

With an anticipated audience of over 15,000 retail and industry professionals, the National Retail Federation's 9th Annual Convention is hosted at the Jacob K. Javits Convention Center in New York City. Know as "Retail's Big Show," the NRF Convention provides educational seminars on topics ranging from retail marketing and merchandising, to supply chain management, application of retail technologies, security and more. Additionally, the 170,000 square foot EXPO hall features more than 400 vendors exhibiting innovative solutions for the retail industry.

POS-X Inc., a leading manufacturer and distributor of end-to-end point of sale solutions for the retail and restaurant industries, delivers a complete line of POS hardware designed for guaranteed performance and compatibility right out of the box. The POS-X line includes a wide selection of barcode scanners, receipt printers, POS monitors, pole displays, cash drawers, and card readers. The POS-X team of designers, suppliers, support and sales staff works to deliver the best service and hardware solutions through its growing U.S. and Canadian reseller channels. For more information, visit www.pos-x.com.

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