The Elusive Fan Podcast: Selling Pro Football Before the Super Bowl

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In what may be a forgotten era of pro football for many football fans, The Elusive Fan Podcast explores an exciting NFL championship game before the creation of the Super Bowl. Bob Wetoska, starting right tackle for the 1963 NFL Champion Chicago Bears, appears this week on The Elusive Fan Podcast to talk about the legendary hard-fought NFL championship game between the George Halas-led Chicago Bears and a New York Giants team that included Frank Gifford and Y.A. Tittle.

In what may be a forgotten era of pro football for many football fans, The Elusive Fan Podcast explores an exciting NFL championship game before the creation of the Super Bowl.

Bob Wetoska, starting right tackle for the 1963 NFL Champion Chicago Bears, appears this week on The Elusive Fan Podcast to talk about the legendary hard-fought NFL championship game between the George Halas-led Chicago Bears and a New York Giants team that included Frank Gifford and Y.A. Tittle. The Bears won 14-10 in temperatures 10 below freezing at Wrigley Field.

Much has changed in the NFL in the 43 years since the 1963 championship game. The merger with the AFL, the multimillion-dollar television contracts and the expansion of the league to 32 teams has forever transformed the NFL's championship game. Today, the Super Bowl is a national event that crosses over into all areas of popular culture and is celebrated with holiday-like festivities.

But what was it like to play in the NFL Championship in 1963, before the Super Bowl? In a rare public interview, Bob Wetoska offers his first-hand experience of playing in this legendary game and the sports marketing and communication practices surrounding it. To listen to the show, click the link below:

http://media.podshow.com/media/1847/episodes/45571/theelusivefan-45571-01-13-2007_pshow_51725.mp3    

About The Elusive Fan Podcast

The only sports marketing and communication podcast on the Web, The Elusive Fan Podcast is a weekly show that explores the hottest topics in the sports world with an industry expert every week. Past episodes are available at http://www.theelusivefan.com/podcasts, including shows such as "Coppock on The Elusive Fan" with longtime sports broadcaster Chet Coppock, now with WLS and ESPN; "Interactive Technology -- The New Frontier in Sports Marketing" with Dan Migala, founder and publisher of the Migala Report; and "Thrill Marketing" with Jeff Zaltman, founder and managing director of Aero-GP, a new airplane racing international motorsport.

The Elusive Fan Podcast is based on the recently published book, "The Elusive Fan: Reinventing Sports in a Crowded Marketplace" (McGraw-Hill), by Irving Rein, Philip Kotler and Ben Shields. The book is the definitive guide to attracting and engaging fans in an increasingly competitive, fragmented and global marketplace. Based on hundreds of case studies and examples, The Elusive Fan offers the strategies and tactics to compete and win in the ever-widening world of sports.

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Irving Rein

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