Lijit Networks, Inc. Secures Funding, Launches Personal Network Search and Partners with FeedBurner, Inc.

Revolutionary new Personal Network Search service searches people, their content and connections to deliver results with unprecedented relevance.

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Louisville, CO (PRWEB) January 22, 2007

Lijit Networks, Inc. announced today that it has secured over $900K in funding from an investment syndicate including Colorado Fund I, managed by High Country Venture; Brad Feld, Managing Director of Foundry Group; Seth Goldstein, co-founder of AttentionTrust.org, Majestic Research and ROOT Markets; and Paul Berberian, former CEO of Raindance Communications. The syndicate is rounded out by investments from Lijit's management team and other influential, Colorado- and nationally-based angel investors.

This funding comes on the heels of Lijit's Personal Network Search ("PNS") product launch and a partnership with FeedBurner, Inc., the leading provider of online media distribution and audience engagement services. Personal Network Search is the first and only vertical search methodology that uses people, their content and their connections to produce search results with unprecedented relevance. "Personal Network Search allows users to create a search engine that understands who they are, what they write about in their blog, what bookmarks they make, to whom and to which sites they are connected and makes all of that information searchable by their readers," remarked Todd Vernon, chief executive officer of Lijit.

The Lijit Personal Network Search widget (the "Wijit") replaces existing search boxes commonly found on blogs. "Bloggers, who are often recognized experts in a given subject, can offer so much more to their reader community than just the ability to search a single blog," commented Stan James, founder and chief technology officer of Lijit. "Readers can now use our Wijit to perform the oldest form of vertical search - asking people they know and respect for the answers they need."

Lijit also announced today a partnership with FeedBurner to provide search services for FeedBurner's growing collection of nearly 200 publisher-organized networks. "Lijit's Wijit provides FeedBurner Network subscribers and visitors with the unique ability to search across the network contributors' entire historical base of information, bookmarks and links," said Dick Costolo, cofounder and chief executive officer of FeedBurner, Inc. "Personal Network Search opens up a new level of discovery not previously available to those audiences." Adds Vernon, "Bloggers within these networks will start receiving compelling feedback about the kind of information their readers are seeking. We are excited for this opportunity to partner with FeedBurner and bring new value to their publishers and subscribers."

Lijit invites blog publishers and blog networks to get their own Personal Network Search Wijits by visiting http://www.lijit.com .    

About Lijit Networks, Inc.

Lijit Networks, Inc. was incorporated in June 2006. The Lijit service was developed to search people, their content and connections in order to deliver search results with unprecedented relevance. The company is led by Todd Vernon, chief executive officer. Vernon, a founder and former chief technology officer of Raindance Communications, brings to the team his management experience in the high-tech sector and enthusiasm for leading-edge web technologies. Stan James, founder and chief technology officer of Lijit brings years of research in social trust and a portfolio of intellectual property in the space.

http://www.lijit.com

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