The Hasson Company Reatlors Recognized for Commitment to Green Real Estate

The Hasson Company announced today that they are a finalist for the American Marketing Association Oregon Chapter's MAX Awards. The MAX Award stands for Marketing Award of Excellence. Hasson entered their Green Real Estate campaign, and joins a small group of five finalists in the running for this prestigious award.

(PRWEB) January 21, 2007 -- The Hasson Company announced today that they are a finalist for the American Marketing Association Oregon Chapter's MAX Awards. The MAX Award stands for Marketing Award of Excellence. Hasson entered their Green Real Estate campaign, and joins a small group of five finalists in the running for this prestigious award.

Hasson's Green Real Estate campaign stemmed from a need that wasn't being met in the communities it serves. While "Green" was everywhere, no one was really helping consumers locate those aspects in homes or guiding them through the ins and outs of green building, remodeling and living.

Enter The Hasson Company, who in spring 2006, formed a "Green Team" - a large group of agents (75 and growing) who are particularly savvy in this area of real estate and passionate about working with those who share the same objectives. A strategic internal and external campaign was born with a mission to educate and inform buyers and sellers about the benefits of greener living, especially as they pertain to real estate.

MAX awards are specifically geared toward the minds and the strategy behind a marketing campaign. While the pretty pictures and creative quips are fun, MAX awards are given to those campaigns that are innovative in thought and strategy and produce results.

"It's an honor and very exciting just to be nominated for a MAX award. I am so pleased that Hasson's innovation and passion for better real estate and better living is being recognized." stated Danyel Mele, Marketing Director for Hasson.

The American Marketing Association Oregon Chapter is comprised of 400 members representing diverse industries, companies and marketing specialties. Members are professionals in industries ranging from advertising, public relations, media planning, direct marketing and the list goes on.

The MAX Awards will be held on February 22nd at the Portland Art Museum.

Beginning in 1983 with 12 agents based in Lake Oswego, Oregon, The Hasson Company today is the Pacific Northwest's largest independent real estate brokerage with 286 agents in eight branches throughout Portland, Central Oregon and southwest Washington. As a locally owned company purely focused on the Pacific Northwest, The Hasson Company is vested in having a hand in the long-term well being of this region. It's not just about buying or selling homes. It's about finding the right home for clients while respecting the environment. Hasson's success can be measured in numbers - but the biggest success is how people are viewing this real estate entity as an even stronger community partner and a resource to go to for better, greener living.

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