A key part of our ongoing and aggressive acquisition strategy was put in place today
Bangkok, Thailand (PRWEB) January 29, 2007
"A key part of our ongoing and aggressive acquisition strategy was put in place today," said Ron Flynn, charismatic founder of GSBC, who announced a deal to acquire the Australian based m-cast® digital signage system. The m-cast® system is widely regarded as the world's most powerful and responsive system for displaying multi-media on digital screens - targeting consumers on the move with a system dubbed "Precision Marketing at the Point of Decision".
"Our purchase of m-cast® has direct synergy with GSBC's patented Smart Screen technology, which is set to dominate the global advertising screen market. The advertising sector is key to our growth; however we are also aware that there are other highly profitable market sectors for digital signage - in-store promotions, environment shaping video walls and multi-media information screens and touch-screens. GSBC wants to be the major player in this sector of the digital signage market as well," said Flynn.
GSBC conducted extensive research and identified m-cast® as the most innovative and powerful digital signage product in world and today's deal has secured m-cast® for GSBC.
Joining the GSBC team is the m-cast CEO, Peter Smith -- one of the most experienced people in the digital signage business.
Smith, who has a twenty five year history in the advertising, media and software industry, will become President of the GSBC m-cast division. Smith congratulated Ron Flynn for GSBC's achievements to date. "GSBC has solved one of the most critical issues in creating a global onscreen advertising system - how to economically rollout hundreds of thousands of digital Smart Screens so that advertisers will confidently know that they can target consumers on the move with a high degree of precision.
"Reach, frequency and accountability are the keys to any new advertising medium," Smith said today, "and no one has solved the economic model in the way Ron Flynn and GSBC has. It is a unique solution that will transform the emerging digital signage sector and turn it into a medium advertisers can rely upon to deliver their marketing messages to valuable consumers, consumers who are becoming increasingly difficult to target at home through television."
Smith added, "No one should underestimate the GSBC strategy. GSBC is well funded and absolutely focussed on success. They are a highly motivated team and the solution GSBC will bring to advertisers is not only innovative, it's effective and it'll be coming to a screen near you very soon."
The GSBC m-cast® system will be sold to the world's largest retailers, mall operators and hospitality franchises. The m-cast® system drives plasma screen, touch screens, video walls and large outdoor multimedia billboards. It also effortlessly runs on customer facing screens at the point-of-sale and on touchscreen kiosks.
The route to market with m-cast will be the major IT resellers who supply tier one to tier three retailers world-wide. Many of the largest point-of-sale (POS) systems are preparing to integrate m-cast® functionality into their core POS offerings, allowing retailers to increase revenue and profitability by stimulating an "efficient consumer response" to screen based discounted offers, product promotions as well as prompting customers with up-selling offers and stimulating companion sales.
A key advantage of m-cast® is how easily it integrates into retail point-of-sale systems. Flynn said, "The m-cast® retail intelligence Xpert system allows marketing departments to use customer facing screens to target consumers with promotions based on external data - perhaps their current order, their loyalty cards and previous buying behaviour."
The m-cast® Xpert system is also being extensively being used in casinos where it taps into jackpot data and displays winning numbers and jackpot information throughout the casino dynamically, responding to real-time events and building the excitement of the casino experience. GSBC will be providing several innovative solutions into the casino market -- particularly into the US market -- over the coming months.
The acquisition of m-cast brings the total number of companies purchased by GSBC to seven. GSBC is scheduled to be listing on the US NASDAQ BB in the next two weeks.