Irvine, CA (PRWEB) October 1, 2007
Integrated Tech, Inc., a leading provider of end-to-end business software and CRM solutions for small and medium-sized companies, has announced a tremendously successful implementation of SageCRM for Anchor Audio, Inc. SageCRM is a comprehensive yet easy-to-use CRM software application that provides configurable workflow, integration with Microsoft® Outlook, sales automation tools, mobile device access, and customer support functionality. Anchor Audio manufactures portable and premium public address systems and distributes their products to a nationwide network of dealers.
Leveraging the integration to their existing Sage MAS 90 manufacturing software, Anchor Audio used SageCRM to mine their database of dealers, identify opportunities to improve dealer and territory performance and capitalized on opportunities that significantly increased revenue in a very short period. According to Ralph Maldonado, CIO at Anchor Audio, "Our CRM strategy has paid of so well that we recovered our entire investment in SageCRM in just 3 weeks." He adds, "SageCRM has more than exceeded our expectations and I couldn't imagine a smoother implementation than we had with Integrated Tech. Together with MAS 90, SageCRM offers us a completely integrated front and back office software solution that delivers a 360-degree view of our dealers, customers and business operations."
In addition to sales performance improvement and revenue increases, Anchor Audio benefits from the Computer Telephony Integration (CTI) feature of SageCRM that communicates with the phone system, identifies inbound and outbound calls, and automatically pops customer information up onscreen so that support representatives are prepared to address customer and dealer support inquiries quickly and efficiently. According to Ralph Maldonado, "We typically had a huge call queue with a blinking Red light that flashed all day long indicating that customers were waiting on hold for support. However using SageCRM, we've improved efficiency so much that the queue no longer exists and the Red light almost never flashes."
According to Phil Sim, President of Integrated Tech, "Anchor Audio has done a fantastic job of capitalizing on all that SageCRM has to offer which has resulted in tremendous benefit to their business. We're proud to have been a part of that success and will continue to support their investment in SageCRM for many years to come."
To read the complete case study on Anchor Audio and SageCRM, visit http://www.inttech.net/SuccessStory/AnchorAudioStoryFinal.pdf
For more information about SageCRM or Integrated Tech, Inc. visit http://www.inttech.net
About Integrated Tech, Inc.
Integrated Tech, Inc. is an end-to-end business software solution provider and proud recipient of Sage Software's President's Circle Award in 2006 as a top performer in delivering best of breed software solutions and technology expertise to small and medium-sized businesses. As a Sage Authorized partner, we specialize in SageCRM, Sage SalesLogix and Sage Pro ERP. Integrated Tech, Inc. has offices in Irvine, CA and Denver, CO. For more information, visit them online at http://www.inttech.net , via email at info(at)inttech.net or call (866) 239-8324.
About Anchor Audio, Inc.
Based in Torrance, California, Anchor Audio manufactures portable and premium public address systems serving the needs of educators and government/private sector professionals since 1977.