Podango and Kiptronic Sign Strategic Partnership Deal

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Podango, the online video and audio network that enables publishers and advertisers to "get heard" by today's hard-to-reach, niche audiences, announced today that it has signed a strategic partnership deal with Kiptronic. Podango will integrate Kiptronic's dynamic ad insertion and measurement platform into its P2 Platform for publishers. Both companies will sell advertising into the other's network.

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Our relationship with Kiptronic is mutually beneficial by extending new opportunities to advertisers across both networks, and helping our publishers monetize their podcasts. We're also excited about giving Podango publishers access to Kiptronic's incredible ad insertion and campaign management tools.

Podango, (http://www.podango.com), the online video and audio network that enables publishers and advertisers to "get heard" by today's hard-to-reach, niche audiences, announced today that it has signed a strategic partnership deal with Kiptronic. Podango will integrate Kiptronic's dynamic ad insertion and measurement platform into its P2 Platform for publishers. Both companies will sell advertising into the other's network.

As part of the deal, publishers hosting stations and podcasts at Podango will be able to leverage Kiptronic's ad insertion and campaign management tools through Podango's P2 platform to dynamically schedule, insert and track pre-roll, midroll and postroll audio and video advertisements in podcasts.

Kiptronic also recently added support for SiteCensus from Nielsen/NetRatings so that content producers can be assured that a trusted third-party will be verifying download information.

Lee Gibbons, CEO of Podango said, "Our relationship with Kiptronic is mutually beneficial by extending new opportunities to advertisers across both networks, and helping our publishers monetize their podcasts. We're also excited about giving Podango publishers access to Kiptronic's incredible ad insertion and campaign management tools."

Podcasters can host and manage their own podcast stations at Podango using the company's hosting, syndication, audience measurement and Web site creation tools. The company also offers publishers WordPress compatible tools, ad insertion capability, an embeddable podcast player for use in websites, and unlimited hosting and storage of their media files. Podango also owns and operates a state-of-the-art production studio in the Bay Area.

Jonathan Cobb, Founder and CTO of Kiptronic, added, "We are delighted to partner with Podango to deliver our dynamic ad insertion and measurement platform to their customers. Podango represents an important step in Kiptronic's efforts to create key partnerships with content aggregators and the P2 platform represents the cutting edge in podcast distribution and monetization. The combination offers a compelling solution for our mutual customers."

About Kiptronic:
Kiptronic has built a technology platform for rich media content publishers that helps them manage, measure and monetize their content. The company provides a dynamic ad insertion platform for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures (http://www.blueprintventures.com) and Prism VentureWorks (http://www.prismventure.com). For more information visit http://www.kiptronic.com.

About Podango:
Podango is the online video and audio network that enables publishers and advertisers to "get heard" by today's hard-to-reach, niche audiences. Featuring such hit shows as The Apple Phone Show, Podango hosts over 1,000 programs -- including a number routinely found among the top twenty-five podcast shows on iTunes -- on a wide variety of interests and topics. Through the company's hosting and syndication services, corporate, professional and independent publishers deliver episodic video and audio programs, and targeted ads to highly qualified audiences. Podango also owns and operates its own a state-of-the-art production studio in the Bay Area. For more information please visit: http://www.podango.com.

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NEIL VINEBERG
Podango
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