A decade ago, a person would be hard pressed to strike up a conversation about a Charles and Ray Eames design -- last year, an Eames Lounge was auctioned off at a Los Angeles grammar school fundraiser, and was well known to most of the 'lay' audience.
Culver City, CA (PRWEB) October 3, 2007
In response to a significant number of limited edition modern furniture designs being introduced and made available by designers, FurnitureSeen.com has introduced a new category exclusively for such designs. This response to market trends is in line with the company's commitment to becoming the best online resource for modern furniture and modern home furnishings.
"With the increased popularity and availability of modern furniture, some look for a way to differentiate what they have in their homes from what is widely available," says Anita Engs, general manager of FurnitureSeen.com. "Limited editions may well be one answer for consumers yearning for uniqueness."
FurnitureSeen.com puts consumers in touch with local producers and sellers. All products highlighted on the site are "modern." Although a subjective classification at best, this qualification makes the site a rich hunting ground for like-minded consumers and design professionals. The site features both small and well-established designers.
The growing interest in collectable modern furniture designs is seen in the re-introduction of mid-century designs and new designs that will never be mass produced, Engs says. A limited edition may take the form of a small, fixed number of pieces being produced by hand or in a single production run, a production run with a twist -- a different color or finish -- or the limited production of an archived design that never made it past the prototype stage. The increased popularity in modern furniture may be due to recent record setting auction prices for modern furniture pieces, including Marc Newsome's Lockheed Lounge (1986), which fetched $968,000 in 2006. A chair from the same collection is expected to go for between $1.6 and $2.4 million in an upcoming auction. In another auction, one of two prototype Aqua Tables by Zaha Hadid sold for $296,000.
"Designers that used to be known only within creative communities have become increasingly exposed through museum exhibits, popular shelter publications and growing numbers of modern furniture retailers," Engs says. "A decade ago, a person would be hard pressed to strike up a conversation about a Charles and Ray Eames design -- last year, an Eames Lounge was auctioned off at a Los Angeles grammar school fundraiser, and was well known to most of the 'lay' audience."
Furnitureseen.com is dedicated to linking the design community and consumers with brick and mortar showrooms and studios that feature modern design. Anita Engs and Susan Reed created FurnitureSeen.com because they were frustrated with the amount of time and effort shoppers must devote to locating original, modern home furnishings. The site features hundreds of products from more than 80 vendors in Los Angeles, New York, San Francisco and Chicago, and has the goal of connecting architects, interior designers, set designers and consumers with modern furniture showrooms and studios.
In order to quantify the Web site's services, Reed and Engs conducted field studies in San Francisco and New York, in which they attempted to visit as many furniture showrooms as possible. During six hours in San Francisco, the pair visited 12 showrooms. During their six hours in New York, the pair visited 20 showrooms. The experiment left them exhausted and illustrated the value of FurnitureSeen.com, which provides a convenient, time-effective way to shop for home furnishings. In one hour, customers who use the site can "visit" four cities, "shop" at more than 80 showrooms and view more than 1,000 pieces of modern furniture. Users can also print specification sheets and e-mail showrooms to obtain additional information.
# # #