Westlake Village, CA (PRWEB) October 01, 2007
Adventure Entertainment's Strategic Marketing unit - AEC Creative - has refined its client work in the area of "customer touch-points, to include a customer experiential audit to rate, rank, and refine guest, customer, shopper, buyer, and other end-use consumer experiences.
"A company's product, image, and brand are visible and quite palpable with every touch-point the company has with its public -- whether guest or customer, financial institutions, or government agencies, " said Donald J. Bredberg, Managing Director for Stonecreek Partners LLC and its affiliate AEC Creative, "it is useful to view all aspects of public interaction, and the materials used during this interaction, as the organization's experiential marketing platform."
Customer touch-points refer to all the messaging implicit in experiences, mind-sets, and items included in the interaction between buyer and seller. Adventure Studios' belief is that taken together, such touch-points with customers should be as cohesive as possible for best and lasting impressions. When well conceived, these touch-points not only carry the strategic marketing strategy but also provide the structure of truly experiential brand messaging.
"There are few organizations that are not well-intended with regard to their touch-points," said Bredberg, "but like many things in life it is not the big clearly important things that go wrong - those are typically well-managed, but, it is the small items that are seemingly insignificant that when left untended can destroy all the goodwill an organization has tried to create. That bad loading dock experience after the perfect in-store interaction, is an example."
AEC Creative's Touch-Point Experiential Audit evaluates 20 leading aspects of an organization's contact and relationships with their end-users, including such factors as 1) product and/or company naming, 2) logo, trademark, slogans, and trade dress, 3) employees and human resource polices that reinforce brand messaging, as well as intranet management, 4) website, email, 5) printed collateral materials, 6) other collateral such as business cards, 7) reports and sales communications, 7) sales signage and promotional materials, 8) the marketing calendar and advance team approach and interactions, 9) catalogs and/or in-store experiences, 10) announcements and media relations, 11) holiday cards, 12) corporate and product advertisements, 13) direct advertising and marketing, 14) corporate partnerships and sponsorships, 15) promotional items, 16) direct experiential programs including grand openings, guerrilla outreach, community programs, volunteer work, and the like, 16) office presence, 17) relationships with suppliers and third-party vendors, 18) employee family and local community participation, 19) education systems and philanthropic foundation support, and 20) the leadership and character of the CEO, Board, and senior management.
Adventure Entertainment Company (http://www.adventureec.com) was formed in 1999 as a strategic marketing and creative services firm. The firms range of services have evolved along an experiential marketing paradigm, integrating all aspects of customer experience from marketing communications, to out-of-home interaction and design - handled by the company's design house - to on-online experiences. AEC Creative is the creative unit of Stonecreek Partners LLC (http://www.StonecreekLLC.com), an owner's representative and business planning firm.
For more information about this media release, please contact Adventure Entertainment's' iMedia unit (http://www.AdventureEC.com). A white paper describing the firm's 20-point approach to Customer Touch-Points, and a description of the Touch-Points Experiential Audit is available upon request.