Warwick, RI (PRWEB) October 21, 2007
Astonish Results continues to help mortgage companies in a tough mortgage market by providing them with more sales opportunities via the Astonish CRM email tracking functionality
"What I didn't realize when we went ahead with this thing was the email
tracking. That's far and away the most valuable feature if you ask me," says Jeremy Cohen of Complete Mortgage, http://www.completemtg.com.
"To see a guy that I've never spoken to has opened my emails 15 times in 36 hours gives me a good reason to call him. My personal pipeline has doubled in a week."
Clients like these are seeing the advantages of this opportunity based CRM tool.
"Most CRM systems on the market are focused on the 5% who are actively in the loan process. The Astonish CRM focuses on the 95% that everyone ignores", says CEO John Boudreau of Astonish.
The Astonish mortgage CRM was built from the ground up to be used by busy loan officers. The lead management platform is integrated with to a powerful mortgage email marketing engine. The CRM helps the loan officer to segment their database and the email marketing platform delivers targeting messages.
"We are constantly updating and creating new content for our customers to use", says Tim Sawyer, Director of Sales and Marketing and 15 year veteran of the mortgage industry.
"Tim brings incredible value to the marketing messages. When you combine great technology with targeted content, it's a killer combination. We see open rates as high as 29% in our email messages", according to John Boudreau.
"We're far from finished developing the Astonish CRM. We get constant feedback from our customers and are working on new functionality that will further automate and improve results. One of our principles is 'constant improvement'."
The Astonish CRM is part of a complete digital marketing system provided by Astonish Results.
You can check them out on their website at http://www.astonishresults.com