dmg world media Promotes Brad Berens to Content Chief for ad:tech, iMedia

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iMedia editor-in-chief moves to new role within two North American properties.

dmg world media -- an international exhibition and publishing company that produces more than 300 market-leading trade exhibitions, consumer shows and fairs, in addition to 45 related magazines, newspapers, directories and market reports -- today announced the promotion of Brad Berens to the role of Chief Content Officer & Editor at Large for ad:tech expositions, LLC and iMedia Communications, Inc. in North America. Berens will lead the content team for both companies, assuming an advisory role for the iMedia Connection editorial team that he has led since 2004.

"ad:tech and iMedia serve the same community and share a mission," said Don Knox, VP of ad:tech expositions. "And ever since dmg world media acquired both companies we've been looking for ways to complement each other. We're thrilled to have Brad take this newly-created position and help our two companies -- and the interactive advertising industry -- benefit from working together."

"Brad joined iMedia three years ago and helped take both the iMedia Connection newsletter and Summits to an exciting new level," said Kurt Indvik, GM for iMedia Communications. "His experience with content, process and industry knowledge will empower the next phase in iMedia and ad:tech's evolution."

"I'm very excited to roll up my sleeves, jump in and help dmg world media's three interactive advertising brands to get the most out of each other and to continue to serve this ever-growing industry," Berens said. "The remarkable combo-platter of ad:tech, the iMedia Summits and iMedia Connection are a force for good in the industry, and I'm dedicated to making that force even stronger."

Prior to joining iMedia, Berens was the digital editor at EarthLink, Inc., the internet services provider. He has also worked at Lineup.com during the bubble, in Hollywood at companies including DreamWorks and CAA, and started his career as a teacher and Shakespearean scholar in the English Department at U.C. Berkeley, where he earned a Ph.D. A popular speaker and moderator at industry events and within brands and agencies across the country, Berens will continue to write for iMedia Connection. He blogs regularly at http://www.mediavorous.com.

About ad:tech:
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About iMedia:
iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media. The company's mission is to advance the business of interactive media and marketing by serving as the primary conduit between buyers and sellers. And, to inspire marketers of all types to explore and embrace interactive marketing strategies. You can learn more about iMedia at
http://www.imediaconnection.com

About dmg world media:
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 35 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com

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