Search Engine Marketing Firm iProspect Launches iProspect Australia

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iProspect enters Asia-Pacific Region, forges ahead with global expansion.

iProspect®, the Original® Search Engine Marketing Firm, today announced the launch of iProspect Australia. The new office is part of iProspect's continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.

With its worldwide expansion that began with the opening of iProspect Netherlands in 2005, iProspect continues to bring their experience and expertise to major international markets. The launch of iProspect Australia marks the brand's foray into the Asia-Pacific region, and adds to iProspect's global presence. Today, the U.S. based search engine marketing firm has offices in Boston, San Francisco, Spain, Sweden, the Netherlands, Denmark,and Norway.

"We are truly delighted to welcome Australia to the iProspect family," said Robert Murray, President, iProspect U.S. "The opening of this office is significant. That market has lacked a top-tier search marketing offering." Murray explained, "Our presence there will provide search marketers with the experience, expertise, sophisticated tools, and impressive results that iProspect is known for across the globe. I expect our presence there to have a considerable impact on that market."

Operating in a marketplace still in its infancy -- but in which Google maintains 85% marketshare -- iProspect Australia already has an impressive roster of clients, including HSBC and eFax. "Around the globe, the iProspect brand stands head and shoulders above the competition as the premiere search engine marketing offering," said David Holmes, CEO, iProspect Australia. "In many ways, the brand has become synonymous with excellence in the search engine marketing arena. Our team is very excited to be a part of that, and all that it means for our clients."

Holmes explained, "As an iProspect agency, we now have direct access to the sophisticated tools, techniques, and rigorous training that has come to define iProspect. All of that, together with our local market knowledge, creates nothing short of a superior search engine marketing offering -- the likes of which the Asia-Pacific region has never seen. Considering that, we are now positioned to present our clients with an offering that will in turn help them achieve an advantage over their competitors."

Acquired by London-based Aegis plc in December of 2004, iProspect U.S. advises many of the world's largest brands on both natural search engine optimization and pay per click advertising. The firm's expansion into global markets also offers its U.S. based clients a distinct advantage.

"Because we work with some of the largest and most recognized brands in the world, naturally many of our clients have global search needs," remarked Murray. "iProspect's global expansion best serves our search marketing clients because it offers them a truly seamless global search solution." Murray explained, "By having iProspect offices in major markets across the globe, our U.S. clients get the best of both worlds -- local market knowledge combined with sophisticated tools and techniques. Together, it's a combination that provides significant benefits to our clients."

Founded in 1996, iProspect's global brand expansion is designed to answer the demands of search marketers everywhere. "Often, when organizations try to manage their search efforts on a worldwide basis," said Murray, "they end-up working with multiple search vendors. Unfortunately, this approach often yields gross inefficiency, and campaigns that lack consistency." Murray elaborated, "By employing our tools and techniques on a worldwide basis, combined with the local market knowledge of each of our sister search agencies, we offer a streamlined global search solution that eliminates the challenges of working with multiple vendors across the globe. In the end, iProspect 'walks the talk', and has the boots on the ground to prove it."

About iProspect:
iProspect is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, and numerous other related services.

With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices across the globe, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed(@)iprospect.com.

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