Marketing Tools Put Home Sellers in Control

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FSBO site offers innovative mix of sellers' blogs, short URLs and more

Shorter URLs are easier to remember, easier to share, and easier to type

Homeowners selling their homes themselves have plenty of online options to choose from, but only for sale by owner website gives sellers a suite of features and services that make selling real estate by owner easier than listing with a real estate broker.

One important example is the option of short URLs., a leading real estate for-sale-by-owner (FSBO) Web site, gives every seller a unique Web page for his or her listing. And to make it simple for sellers to link to those pages in e-mails and social networking sites, each listing's page is assigned a short URL.

"Shorter URLs are easier to remember, easier to share, and easier to type," explained PR manager Julia Foster. "Where other FSBO sites saddle sellers with long, confusing URLs,
insists on making the entire process more convenient for sellers. That includes supplying our clients with a short URL like"

Since its July launch, has steadily unveiled a procession of sellers' marketing tools unmatched in the FSBO industry. The company was the first to provide every seller with a blog to use as a custom FSBO marketing tool. Other features bundled in every seller's package include a minimum of five photos of the home; an instant home appraisal to better price the home; search engine exposure; unlimited home description word-count; and a video of the home and its features on online video giant YouTube. Packages start at just $69 per month, but even the Platinum package is just $795.

For sellers and buyers alike, has a FSBO Blog covering such topics as FSBO selling and buying tips, selling by owner vs. through a real estate broker, and questions and answers about buying and selling by owner. has also integrated the best Web 2.0 features, including providing climate data for every listing, along with map, satellite or hybrid map/satellite images buyers can use to view a neighborhood on the street level or as a way to search for homes in specific areas.

"Short URLs may seem like a small detail, but has become the FSBO company of choice for hundreds of thousands of sellers by paying attention to the details," said Foster. " sellers can count on us to implement more features, more tools dedicated to helping them sell their homes and save money."

With listings of nearly 200,000 properties for sale by owner throughout the U.S. and a successful sale rate of 93%, is a leading real estate FSBO site. Learn more at


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Julia Foster
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