Greenlight Wireless Releases New Ad Mobilization Technology

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Advertizer now dynamically adapts text-based ads to conform to MMA standards.

Greenlight Wireless today announced a new, patent-pending technology that reformats the presentation of text-based ads created for the desktop to conform to Mobile Marketing Association (MMA) standards.

"This latest innovation to Greenlight's ad platform adapts ad text for the mobile environment without losing the meaning or impact of the ad," said Greenlight Wireless President Mark Sieve. "This complex process provides content publishers and ad networks with high cost-per-click desktop ads that will both look and work great in the mobile environment."

This new technology converts text-based online ads that may include both a headline and an abstract into a format that conforms to MMA standards, which allows for a maximum of two lines of 16 characters each. The dynamically adapted ad text retains its context and "clickability" and the conversion process takes place real-time at sub-second speeds. This display-reformatting system has applications outside the mobile space and can be used to transform ad text to meet many diverse specifications, such as language translation and other localization and network-related criteria.

The new ad reformatting technology is currently available through Greenlight's Advertizer service, which is a converged ad network that provides both mobile and desktop ads through a single ad feed. Since its release in 2004, Advertizer has used proprietary technology to dynamically reformat ad landing pages created for the desktop environment in such a way that they load quickly and effectively on mobile devices. This latest advance allows Advertizer to fully mobilize desktop text-based ads from the initial presentation of the ad through to the click-through event.

About Advertizer:
Advertizer is the world's first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML and RSS. Advertizer offers a 50/50 revenue sharing model and doesn't apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site:
Advertizer site:
Greenlight Wireless blog:

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