Biblio.com and Intrapromote Work Together to Make a Synergy of Search
Search Engine Optimization and Pay Per Click Advertising best practices enhance Biblio.com's overall Internet marketing strategy.
Asheville, NC (PRWEB) October 3, 2007 -- Internet book retailer Biblio.com today announced that it has expanded its partnership with veteran search engine marketing firm Intrapromote, by selecting it to manage its Pay-Per-Click Advertising (PPC).
Since 2006 Intrapromote has worked closely with Biblio.com to establish a strong presence in search engines through its expertise in search engine optimization. Prior to its relationship with Intrapromote, Biblio.com developed and managed its SEO strategies in-house. Since enlisting the expertise of Intrapromote, traffic from major Internet search engines has soared, and revenues have increased accordingly, with triple-digit year over year revenue gains directly attributable to organic search results.
"The Biblio staff combines a passion for improvement, faith in our SEO recommendations, and a commitment to rapid implementation. Because of this, we've been able to identify and improve both usability and search engine visibility for millions of Biblio.com web pages -- which has ultimately improved Biblio's bottom line. Visitors come to the site from the broadest, most generic phrases to the very long tail phrases, and conversion rates continue to increase month after month," notes Doug Ausbury, co-founder of Cleveland-based Intrapromote.
Biblio.com will continue to work with Intrapromote on its organic strategy, while it adds to its overall SEM strategy by partnering with its PPC division to enhance its search engine placement through paid advertising on major search engines such as Google, Yahoo, and MSN.
"We are delighted to expand our relationship with Intrapromote. Their knowledge, combined with their commitment to service and excellence has formed a winning strategy for Biblio.com that has resulted in significant gains in both revenue and market share over the past two years," says Brendan Sherar, CEO of Biblio.com. "We are confident in their ability to drive similar results through the management of our PPC campaigns."
Intrapromote bases its PPC strategies in what it calls "synergy of search,"meaning it blends the strategies of PPC and SEO to create the greatest effect and efficiency for the overall SEM strategy. It has employed this technique for some of the world's largest brands.
Brent Sharp, Intrapromote's Director of Paid Search illustrates Intrapromote's synergy of search approach: "In looking to revitalize the pay per click accounts, we are excited about harvesting the results of a mature, successful, natural SEO campaign. The synergy between the natural and paid search campaigns can help us to achieve results that will outpace a standalone paid search campaign."
Biblio.com:
Biblio.com is one of the world's leading sources for used books, textbooks and rare books. Established in 2003, Biblio.com has grown to become one of the largest global book marketplaces, with over 50 million books for sale from 5500 bookstores and booksellers in countries around the world. Biblio.com is wholly owned and operated by Biblio, Inc., a privately held company with a commitment to a triple bottom line.
Intrapromote:
Intrapromote is a privately held search engine optimization company headquartered in the Midwest with offices spread throughout the US. A full-service, best practices search engine marketing firm, Intrapromote services include organic search engine optimization, link building, online press optimization, paid search, consulting, and social media optimization.
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