Launches National RAL Program

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Exciting Offerings Target Pre Movers at Key Timeframe, a leading consumer destination focused on lowering the cost of living for consumers by providing valuable cost savings, information and services, officially announced the launch of 3 new media offerings at Booth #1925 at the DMA07 Conference and Exhibition on October 13-17, 2007 at McCormick Place West, Chicago, IL.

Launching in October 2007, the Pre-Move RAL reaches future homeowners 3-4 weeks prior to their move. During this timeframe credit worthy movers are ready to spend, are making new purchasing decisions. These categories include Home Goods such as appliances, bedding, furniture and Home Services including security, home improvement, landscaping, as well as banking, electronics, Internet Service among others.

With the success of the FIRST-IN-HOME™ New Mover RAL envelope launched in February 2007, announces these new offerings with great anticipation. in-house national data repository captures all single family dwelling new movers without duplication.

The RAL offerings are a cooperative direct mail advertising solution with a new homeowner marketing focus. This envelope program is designed as a glossy modern RAL Program advertising envelope that utilizes its relationships with nationally recognized brands to offer cost effective targeted marketing solutions.

About is a leading consumer destination providing immediate access to valuable cost saving information and services that lower the cost of living by utilizing the One Destination, Unlimited Possibilities® platform. offers an innovative, time saving concierge service to assist consumers with complimentary utility connections and transfers as well as offering consumers an unmatched selection of essential home products and services to fit their specific needs. Through the website, consumers have immediate access to neighborhood and city statistics, current home values, local school information, comparison shopping and much more. To learn more, visit or email [email protected]


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