Newell Coach Adds Leading Motorcoach Executive to Its Sales and Marketing Staff

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Addition of sales and marketing executive, Jim Simms, adds strength to Newell's continuing growth in the new and pre-owned luxury motorcoach market.

Newell Coach Corporation proudly announces the addition of Jim Simms to its sales and marketing staff.

With over 20 years of experience, Simms is a leading sales and marketing executive in the luxury motorcoach industry. His focus with Newell is to continue its growth in the new and pre-owned bus-class market.

"We are very pleased that Jim has joined Newell," says Newell Vice President and General Sales Manager, Sam Robinson. "He represents the high levels of professionalism and integrity that are so fundamental to Newell's culture of customer service."

"Newell continues to follow a successful strategy of conservative, healthy growth," Robinson adds. "This year Newell is again setting new records for coach sales. Jim's presence will help ensure that this trend continues."

Simms is currently supporting Newell's sales and marketing efforts at leading national motorhome shows and Newell displays at selected motorhome resorts throughout the country.

Simms and his wife Jeannie plan to reside in Northeast Oklahoma, near Newell's facilities in Miami, Oklahoma.

About Newell Coach
Newell Coach Corporation is a premier designer and manufacturer of custom luxury motorcoaches. Newell motorcoaches feature state-of the art design and materials, custom furnishings and appliances, and full-time customer service and support. Newell Coach, which has been manufacturing custom coaches since 1967, is based in Miami, Oklahoma. For more information, visit us at


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Karl Blade
Newell Coach
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