Utilize Your Web Site to Create Explosive Business Growth - iGenMedia and Potential in Motion team up to launch Chicago Seminar Series.

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iGenMedia's (http://www.igenwebdesign.com) certified Google Professional and Yahoo Ambassador, along with Potential in Motion's (http://www.potentialinmotion.com) ICF certified business coach, launch New Seminar Series on Internet Marketing. The Seminar titled, Internet Marketing 101: Utilizing Your Web Site to Create Explosive Business Growth, discusses best practices to market your existing web site .

We teach how to harness the power of Internet marketing by using 'click through' campaigns to drive pre-qualified prospects to the participants' websites, and then converting them into paying customers quickly and effectively.

Business leaders and marketing directors are invited to a ground-breaking, half-day seminar titled, "Internet Marketing 101: Utilizing Your Web Site to Create Explosive Business Growth," from 8:30 to 11:30 a.m., Friday Nov. 9, at 1111 E. Warrenville Road, Suite 200, Naperville.

The event is sponsored by The Naperville Area Business Development Group and will be lead by Tom Kelly, a certified professional business coach and Hugo Fernandez, Google-certified internet consultant. (See bios below.)

The seminar, Internet Marketing 101, offers marketing professionals, entrepreneurs and small business owners the chance to participate in a thought-provoking and creative process that can result in better bottom lines, increased brand awareness, new prospects and higher profits.

Kelly and Fernandez will cut through the clutter during the seminar, skipping trendy catch-phrases and shopworn jargon in favor of practical, real-world plans and programs that businesses can put into practice immediately.

"If you follow our keys to generating business from the web, you will turn your website into a client generation machine," Kelly said. "Your business will have more business than you know what to do with. That's how powerful this information is."

Topics to be covered include:

> Integrated Marketing - how to integrate internet marketing techniques with traditional marketing strategies for maximum results,
> Website Readiness - website design and information architecture for maximum visitor 'conversion' ratio,
> Website Traffic Generation - strategies and keys to a successful pay-per-click campaign management, and
> Campaign Management - tips professional agencies use to maximize website traffic with limited budgets.

"With Internet Marketing 101, Tom and I help participants transform their ability to significantly grow the business through the use of effective internet marketing techniques," Fernandez said. "We teach how to harness the power of Internet marketing by using 'click through' campaigns to drive pre-qualified prospects to the participants' websites, and then converting them into paying customers quickly and effectively."

"If you are a marketing professional in today's business environment, you already know that being the best is often not good enough," Kelly said. "You know that there are constant pressures to generate better results in less time with fewer resources. Use the internet!"

Seating is limited to 40 participants. Tickets are $75 if purchased before Oct. 20 and $100 if purchased on or after Oct. 21. Tickets may be reserved on-line at: http://www.iGenWebDesign.com or by calling 630-937-0900.

Presenter bios

Tom Kelly, Professional Business Coach

Business professionals know there's been a proliferation of self-proclaimed "business coaches" in recent years. A word to the business wise: Not all coaches are created equal. Tom Kelly is one of an elite group of coaches to be certified by the International Coach Federation. With a global presence and offices in 42 countries throughout the world, the ICF is recognized as the standard bearer in the demanding field of business coaching.

He is president of Potential in Motion (http://www.potentialinmotion.com), a Chicago based business coaching company.

A member of the USA Today Entrepreneurs' Panel, Kelly spent more than ten years as a sales and marketing executive prior to founding Potential in Motion. He has more than a decade of experience working with clients ranging from multi-million dollar corporations like McDonald's Corp., Baxter International and Tyco Healthcare to highly specialized 'boutique' firms such as Ginny Richardson Public Relations, Hawbecker & Garver, Clemens Mailing Service and GSF Mortgage.

Hugo Fernandez, Certified Google Professional

With computer science and economics degrees, Hugo Fernandez has more than 14 years of marketing experience working and consulting with several Fortune 500 companies including IBM, Arthur Andersen, Compuware and the Chicago Tribune. As a managing partner with iGenMedia Web Design (http://www.igenwebdesign.com), he has extensive experience developing and deploying effective on line marketing campaigns for large and small corporations alike. He is also a well respected authority in the field of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Fernandez personally manages numerous iGenMedia clients and has a strong track-record of taking established as well as emerging organizations to new levels of on line success. He is consistently invited to share his expertise in seminars and industry events as a key-note speaker.

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