URdrobe Presents an Innovative Online View into Your Clothes and Your Style

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Consumers gain an exciting tool to manage and explore their wardrobes, clothing wish-lists, and personal style online.

Apparel is one of the most emotional and thought provoking categories of purchases

URdrobe (http://www.urdrobe.com), the first online wardrobe platform of its kind, entered into Private Beta mode today and distributed a small quantity of full-access invitations as the site is prepared for public release. URdrobe empowers apparel consumers with a new perspective on their wardrobes, a means to evaluate new garments within the context of their current closets, and an opportunity to further define and cultivate their style -- all within a few clicks of the mouse.

"Apparel is one of the most emotional and thought provoking categories of purchases," said Allen Lamb, founder and president of URdrobe, Inc., "and until now there has not been a satisfactory online solution to chronicle and explore that process in an organized and easy-to-use way. URdrobe represents a shift in the everyday person's experience of clothing and style."

Unlike many sites offering apparel shopping aids and clothes styling assistance, URdrobe has been designed to be just as attractive and utilitarian to men as it will be to women, providing both sexes an opportunity to catalog the clothes they currently own, compare and contrast garments they hope to purchase, and have fun in discovering more about how they wear and shop for clothes. URdrobe pairs a specialized apparel database with an extremely intuitive and attractive interface, creating a dynamic and interactive experience for its members. The ability to create and store outfits, record commentary on specific garments, and search for clothes on the basis of brand, color, and even material, presents a unique and innovative extension of consumers' real-world closets.

Although the URdrobe Beta site offers a new and exciting experience to even the most avid fashion connoisseur, beginning with the sleek design of URdrobe's 'My Closet' feature, the website has many new features on the horizon to assist in its establishment as a leading online destination. Among them is its social network, but with varying perspective. "URdrobe will eventually offer the possibility of community interaction as an enhancement to your experience when you choose, while not detracting from your experience when you do not. The personal experience will remain primary," Lamb said. Plans for the future development of URdrobe also include a unique showcase feature which will enhance the relationship between consumers and their favorite designers, and an expanded alerts feature that will centralize streams of sale and discount information catered to a member's closet and wish-list.

Membership on the site is free and registration takes less than a minute. If you can, get your hands on what is sure to become a popular Beta invitation.

About URdrobe, Inc.:
URdrobe is a virtual wardrobe platform that enables its members to manage and explore their wardrobes, clothing wish-lists, and personal style online. Keep up-to-date on anything about URdrobe, your clothes, and your style at http://blog.urdrobe.com.

Please contact the URdrobe team at info(at)urdrobe.com with any general inquiries.


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Allen T. Lamb
URdrobe, Inc.
+1 (201) 377-0325
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