Ultimate Pros and GoLive! Mobile Announce Launch of Mobile Marketing Initiative for Ultimate Fighter Rich Franklin of Team American Fighter

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The mobile content industry meets mixed martial arts as Ultimate Fighter Rich Franklin announces major mobile initiative.

The mobile storefront gives the fans a new and exciting experience and allows them to stay more in touch with Rich

Ultimate Pros, a leading mobile marketing agency for the sports industry, and GoLive! Mobile, a provider of mobile content technology solutions in the U.S., today announced the launch of a comprehensive mobile strategy for Ultimate Fighter Rich Franklin and the American Fighter brand. Fans of Rich Franklin will now be able to download exclusive Rich Franklin content to their cell phones, including ringtones, wallpapers and video, directly from the Rich Franklin Mobile Storefront located at http://franklin.golivemobile.com/ . The site can also be reached from Rich Franklin's home page at http://www.RichFranklin.com/ .

"The mobile storefront gives the fans a new and exciting experience and allows them to stay more in touch with Rich " commented Brian Sibson, CEO of Ultimate Pros. "All of the content on the site is professionally produced and exclusive for mobile phone use, and as you will see on the site Rich created some spectacular ringtones and other content for his fans to enjoy."

While the Mobile Storefront is currently only available for subscribers of U.S wireless carriers, the companies plan to internationalize the project over the coming months. According to company officials at GoLive! Mobile, who provided the technology platform for the project, a wide array of future mobile marketing initiatives are also being planned for Rich Franklin and Team American Fighter. These include a Mobile Fan Club and other initiatives.

"We see a tremendous opportunity to work with Ultimate Pros and Team American Fighter on future mobile content initiatives in the mixed martial arts space," stated Asher Delug, a managing partner at GoLive! Mobile. The sport has seen tremendous growth and we believe the fans will appreciate the mobile marketing programs that Ultimate Pros and Team American Figher are putting together."

About Ultimate Pros

Ultimate Pros is a multimedia sports marketing and digital rights management company that presents individual premier professional athlete branded offerings to the athletes' fan base through a variety of Internet and cellular phone entertainment applications, including wireless gaming, ring tones, mobile fan clubs and other customized content. The Company also utilizes its relationships with premier professional athletes to offer consumers autographed and authenticated memorabilia, such as jerseys, balls, and photos.                                                                                                                                
http://www.ultimatepros.com

About GoLive! Mobile
GoLive! Mobile is a leading technology provider in the mobile marketing, Premium SMS billing, and mobile content industries servicing a clientele ranging from small businesses to Fortune 500 brands. Our industry leading tools help businesses take the mystery out of mobile.
http://www.golivemobile.com

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