New Belgium Brewing's World Famous Cycling Circus "Tour de Fat" Spins into Austin Once Again

Share Article

After a four year detour, New Belgium Brewing's Tour de Fat is cycling into Austin, Texas once again. The annual event is a ballyhoo of bikes and beer, with environmental sustainability at the very heart of it all. The tour, traveling on B100 biodiesel fuel, arrives in Austin for its final stop of the 2007 tour on October 20. Tour de Fat began seven years ago in Ft. Collins, Colorado to increase awareness and participation in cycling as the sustainable transportation alternative. Tour de Fat has captured the imagination of communities across the West bringing people together with fanciful entertainment, contests, art displays and, of course, New Belgium Beer. Last year Tour de Fat traveled to 11 cities, attracted more than 31,000 people and raised more than $166,000.

After a four year detour, New Belgium Brewing's Tour de Fat is cycling into Austin, Texas once again. The annual event is a ballyhoo of bikes and beer, with environmental sustainability at the very heart of it all. The tour, traveling on B100 biodiesel fuel, arrives in Austin for its final stop of the 2007 tour on October 20.

Tour de Fat began seven years ago in Ft. Collins, Colorado to increase awareness and participation in cycling as the sustainable transportation alternative. Tour de Fat has captured the imagination of communities across the West bringing people together with fanciful entertainment, contests, art displays and, of course, New Belgium Beer. Last year Tour de Fat traveled to 11 cities, attracted more than 31,000 people and raised more than $166,000.

It has become a great tradition for bike enthusiasts, charities and bon vivants of every kind.

"Tour de Fat is a one of a kind, must-see event," said Chris Winn, Tour de Fat's coordinator and event evangelist. "People and bikes parade around decorated in outrageous costumes, great musicians take to the solar-powered stage, and fascinating performers entertain with creative antics, all while we raise money for local organizations that support the two-wheeled lifestyle."

Tour de Fat is free to participants, but money spent on beer and New Belgium Brewing groovy goods goes towards local charities. The philanthropic cycling circus helped more than 20 non-profit organizations in 2006. The Austin stop will raise money for Yellow Bike Project, a non-profit organization that promotes "human-powered transportation", runs a community bike shop and educates the community; Austin Cycling Association, an organization for Central Texas cyclists which organizes bicycle rides almost every weekend and Austin Ridge Riders, a non-profit organization that promotes safe and environmentally conscientious off-road bicycling.

In addition to raising green for local charities and organizations Tour de Fat supports "green" initiatives. Consistent to New Belgium Brewing's commitment to environmental sustainability, Tour de Fat seeks to leave as small an environmental imprint as possible.

New to TDF this year:

  •     One volunteer in each city will commit to live car-free for one year, as part of the Car-for-Bike Trade Program. The dedicated individual will sign over their car title and in exchange get a custom-fitted New Belgium commuter bike. The selected volunteer will chronicle the trials and triumphs along their car-free journey. The volunteer is chosen after submitting a video or letter describing themselves and their desire to live car-free.
  •     At the Carbon e-Racer Kiosk participants can see how much they will help the environment by making a commitment to join Team Wonderbike. Team Wonderbike members promise to commute by bike at least once a month for a year.

Other annual sustainable gestures include:

  •     The Tour de Fat crew traveling on B100 biodiesel fuel.
  •     Bands play from solar-powered stages that are transported in solar-powered trailers to keep the energy flowing.
  •     Volunteers and staff help compost and recycle waste from each tour stop, resulting in an overall waste diversion rate of 85% in 2006. The waste diversion rate goal for 2007 is 95%.

What: Tour de Fat
When: Saturday, October 20
Where: Fiesta Garden
Time: 11:00 a.m. - 12:00 p.m. - Bike Parade
12:00 p.m. to 6:00 p.m. - Bands and Beer
Bring: Your bike, the wildest costume you can find, and excitement about the whimsical way you will spend the day!

Bands:
The Reals - A Tour de Fat Favorite! (http://www.thereals.net)
Don't miss their brilliant compositions and vibrant textures.

MarchForth Marching Band
Check 'em out at http://www.marchfourthmarchingband.com and make it a date!

Sideshows:    
Asylum Street Spankers
A crowd pleaser you'll be sure to enjoy (http://www.asylumstreetspankers.com).

Handsome Little Devils (http://www.handsomelittledevils.com)
This show includes sights you can't see anywhere else - dueling unicycles, chainsaw juggling and ballet of the flame-thrower pogo sticks.

Tour de Fat will be making its way to these cities:

July 7:    Denver, CO
July 21: San Francisco, CA
July 28: Truckee, CA
Aug. 11: Seattle, WA
Aug. 18: Portland, OR
Aug. 25: Boise, ID
Sept. 1: Missoula, MT
Sept. 15: Durango, CO
Sept. 22: Ft. Collins, CO
Oct. 6: Flagstaff, AZ
Oct. 13: Tempe, AZ
Oct. 20: Austin, TX

For more information on Tour de Fat, please visit http://www.newbelgium.com/. To see a video montage of previous Tour de Fat stops log onto http://www.followyourfolly.com/folly_tour_de_fat.html.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces six year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

ALICIA HASSINGER
Visit website