Henderson, NV (PRWEB) October 3, 2007
Isaac Tigrett, legendary brand builder and visionary Founder behind two world famous chains, Hard Rock Café and The House of Blues (creating over 3 billion dollars of shareholder wealth), has developed another brand model around the current cultural trending: year-round barbecuing, comfort foods, country music, bluegrass and Americana.
Mr. Tigrett is now focused on pork-particularly, barbecued pork and specifically, Bozo's Hot Pit Bar-B-Q Restaurant. Bozo's Hot Pit Bar-B-Q is the stuff of legend. The restaurant was founded in 1923 near Memphis and is the oldest existing Bar-B-Q joint in the United States. Descriptive terms such as "perfection" (The Boston Globe) and "pure delight" (USA Today) are repeatedly bestowed upon this landmark that is still smokin' hot today.
Isaac Tigrett, through Roadside Attractions Ltd., has obtained a worldwide exclusive license for use of the Bozo's trademark as well as associated trade names, logos, commercial symbols, signs, labels and copyrights.
The modern vision for Bozo's menu combines the American restaurant's time-honored recipes and smoking techniques with culturally diverse Bar-B-Q-style foods from Latin America and Asia. The Bozo's lifestyle will include a unique international menu, experiential dining, live music, "midway" attractions and memorabilia ("Two-Headed Snake!", "White Alligator", "Giant Ball of Twine", etc.), on-site, internet and television retailing and merchandise licensing.
According to Nation's Restaurant News the fastest growing segment in the industry is Bar-B-Q. AdWeek states "Barbecue restaurants represent one of the fastest-growing segments in the food-service industry." Sit-down restaurant chains have identified this trend and have added grilled ribs, chicken or fish to their menu.
Available for sale is the complete Bozo's Hot Pit Bar-B-Q brand model including trending patterns, site plans, suggested locations, facilities planning, interior and exterior storyboards, onsite and off site promotional concepts, copyrights, trademarks, branding and financials.
Fame Farm (http://www.FameFarm.com) in Las Vegas is the exclusive marketing agency associated with the project.
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