Kmart Introduces Most Extensive Soft Home Makeover in Years

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New bed and bath lines offer top quality and approachable design.

New bed and bath lines offer top quality and approachable design.

"This fall we are undertaking our most extensive soft home makeover in years, an invitation to re-discover Kmart as a home-decorating destination, where top quality and approachable design are the new signatures," said Bill Stewart, Senior Vice President and Chief Marketing Officer, Kmart.

Celebrating 10 years with Martha Stewart, Kmart and the Martha Stewart design team have extensively updated the soft home assortment for fall 2007 to inspire customers with beautiful new ways to style their bedrooms and bathrooms. Much of the assortment offers refined quality and construction and the thoughtful design customers expect from Martha Stewart.

In addition to the refreshed Martha Stewart Everyday soft home assortment, Kmart has introduced a new private label called Abbey Hillâ„¢, which offers traditional elegance and sophisticated fabrics to complement the already extensive portfolio of soft home products.
"The new Kmart soft home offering is designed to appeal to diverse style segments," said Bill Stewart. "The new offerings feature compelling color stories, a variety of textures and patterns in high-quality fabrics, and multiple coordination options that include a 'Complete Bed' line as well as bath coordinates. Our intent is to surprise and delight our customers, allowing for personalized decorating statements in the bedroom and bathroom with lasting value at affordable prices."

About Martha Stewart Everyday:
Martha Stewart Everyday offers a broad range of colors that coordinate between bedroom and bathroom to help make every room a personalized decorating statement. The quality and construction have been refined in key areas of the assortment, including higher-thread-count sheet sets in the 4- and 5-star assortments. Complete Bed patterns coordinate with towels, decorative pillows, and valances. Prices range from $14.99 to $45.99 for 3-star sheets; $34.99 to $80.99 for 4-star sheets; $68.99 to $91.99 for 5-star sheets; and $91.99 to $137.99 for Complete Bed sets, which include a comforter, coordinating shams, a sheet set, and a bed skirt. Prices for bath products range from $2.99 each for wash to $11.49 each for bath.

About Abbey Hill:
Designed to complement an already extensive portfolio of soft home products, the Abbey Hill collection adds a new brand of hospitality to a traditional design segment. The Abbey Hill collection's signature ensembles pair sophisticated fabrics and hues in six comforter sets, meticulously coordinated and grouped with 12 patterned and solid sheet set options to make decorating simple. A suite of warm to neutral tones makes bedding merchandise inviting, while delicate embroidery and graceful trims demonstrate consummate attention to detail. Luxuriously woven Jacquard gives the collection its soft and silky hand. The Abbey Hill collection also features plush bath coordinates and classical bedroom décor. Prices for bedding: comforter sets range from $80.99 to $114.99; patterned sheet sets, $29.99 to $57.99; solid sheet sets, $22.99 to $57.99; decorative pillows, $14.99. Prices for bath products range from $2.99 each for a wash to $14.99 each for bath.

About Kmart:
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday, and Route 66. For more information visit the company's website at or the Sears Holdings Corporation website at


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Kate Telfeyan
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