That's why we've become one of CafePress's larger sellers so quickly. We offer fans a more intimate experience with our t-shirts that speaks to who they really are, not what the corporate behemoths want them to be.
Washington, DC (PRWEB) October 3, 2007
In light of the new surge of do-it-yourself internet boutiques like Threadless.com and CafePress.com, more and more entrepreneurs are taking to the net these days to create customized e-commerce sites that allow them to spend time crafting and customizing their message without the initial overheads usually associated with product business models. By saving the thousands on production, entrepreneurs are now better able to reallocate those funds for marketing with newer and more streamlined technologies.
One such industry that is thriving from this new business model is today's t-shirt market, which for decades has been allowing sports, music, and entertainment aficionados to express themselves as part of the personal branding revolution.
"What you wear on your shirt says a lot about you," says J. Hines, t-shirt guru and owner of CultClassicTs.com, a CafePress store. "And I mean that in a deeper sense than the high-school clique hierarchy we've been conditioned to understand. Wearing a tee that expresses your humor and taste connects you to an entire community in a glance, allowing people to expand their dialogue with the entertainment they love far beyond the cinema doors or their TV sets," Hines says.
Hines's company is a perfect example of the new e-boutique culture that works to promote and sell cult media entertainment from the viewer's perspective. Taking inspiration from both film and television cult phenomena, http://www.CultClassicTs.com allows its community to interact in a more meaningful way than the big studio conglomerates can understand.
"While studios typically do a good job of marketing the original products, they don't always latch onto the sub-themes, tag lines, and undercurrents that the fans love," Hines says. "That's why we've become one of CafePress's larger sellers so quickly. We offer fans a more intimate experience with our t-shirts that speaks to who they really are, not what the corporate behemoths want them to be."
Companies like CultClassicTs.com are using the web and its social media tools to transform a formerly niche market into big business for the new millennium with no signs of slowing down. Because the on-demand nature of these shops virtually eliminates any overhead, companies can easily test ideas and let the market decide which ones to bank on.
"The key is understanding that we're part of a conversation--which, like a dance, means we can't lead all the time. This is why we're always updating the site with social media tools like our add-to MySpace feature and our add-to iGoogle (T-Shirt Of The Day) Gadget to transform the user interface into something more interactive. We want people to have a more personal experience and our movie quote shirts and tv quote t-shirts allow favorite pop culture trends to reverberate on the street long after the credits run."