SharedBook Enhances API Contest and Extends Entry Deadline to Oct. 31

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Winners can now receive a 20 percent share of any books sold as a result of their development efforts, as well as their choice of an OpenMoko Neo 1973 mobile phone, an 8GB iPhone™ or $500. All entrants are also now eligible to receive a 10 percent revenue share of any books sold from their efforts.

SharedBook Inc., the Reverse Publishing Platform provider, enhanced the SharedBook Open API Challenge today - offering the winners a 20 percent share of any books sold from their development efforts, and extending the entry deadline to Oct. 31. As an additional incentive, any developers that participate are now eligible to receive a 10 percent share of any book proceeds that result from their contest entry.

Using the SharedBook open application programming interface (API), developers can flow content from any Web site - archived materials, database content, photographs and user-generated content, among other items - into a structured book product that can be purchased immediately, or personalized further.

The SharedBook Open API Challenge will award the best extensions from third party applications to SharedBook in three categories: 1) social networking, 2) photo sharing, and 3) desktop applications or collaborative online communities.

Base pricing for the API books is set at $19.95 for softcover and $27.95 for hardcover. Therefore, the winning developers will receive a minimum of $3.99 each time a book sells as a result of their development. Winners will also receive their choice of an OpenMoko Neo 1973 mobile phone, an 8GB iPhone™ or $500.

"We realize that it takes time to create a working demo and we want to ensure that interested developers cannot lose by entering this contest," said Caroline Vanderlip, Chief Executive Officer, SharedBook Inc. "Any concept that reaches the working demo stage has the potential to become a full solution, which now entitles the developer to at least a 10 percent share of any books sold as a result of their efforts."

A panel of five will evaluate the entries based on their business utility, originality and technical elegance including Dion Almaer, Co-founder of, and Benny Schlesinger, Chief Technical Officer, Jacada, Ltd. (Nasdaq: JCDA).

These are some specific examples of the types of third party applications that could be integrated into SharedBook's Reverse Publishing Platform by category:

1. Connect SharedBook to a Social Networking Site
     Examples: Appleseed,, Elgg, Facebook, and Second Life.

2. Connect SharedBook to a Photo Sharing Site
     Examples: Facebook Photos, Flickr, Fotki, and Photobucket.

3. Connect SharedBook to a Desktop Application or Collaborative Online Community
     Examples: Firefox, iPhoto,, Picasa, Scribus, or Drupal, Project Gutenberg,    
     Wikipages, Wikipedia, and Wikitravel.

The SharedBook Open API Challenge is open to all programming languages. API wrappers and components connecting clients to SharedBook's Reverse Publishing Platform using Java, PHP and Python languages are available at as a starting point.

Projects can be installed as plug-ins to existing online applications or implemented as standalone Web applications. There is no limitation to the number of submissions that an individual or a team can enter.

Entries will be accepted through Oct. 31. The winners will be announced Nov. 15. For more information, please go to

About SharedBook:
SharedBook Inc. is a technology company that specializes in integrating and publishing data from various sources into a structured book product that can sit as a flipbook on the Internet or be professionally printed. The company's collaborative on-demand Reverse Publishing Platform allows users to extract data and content from multiple sources, manipulate it, and then distribute their unique creation in digital or hard copy format. SharedBook partners include AYSO® Soccer, Boston Symphony Orchestra, The Canyons Resort, CarePages, Inc. (a division of Revolution Health Group), Cruise West Cruise Lines, Exposures, 4-H, JumpTV Sports,, Little League International®, Regent Seven Seas Cruises, Sportography, Inc., Steamboat Ski Resort, 30 Minute Photos Etc., USA Football,, and Yosemite. For more information, please go to or

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