New eWORDofMOUTH Service Makes it Easier for Businesses to Acquire and Retain Customers

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Innovative eWORDofMOUTH system combines the power of word-of-mouth marketing with the Internet to drive continuous traffic to users’ Websites. eWORDofMOUTH gives online companies an easy, cost-effective method for acquiring and retaining customers, as well as increasing sales.

With eWORDofMOUTH, an online company can simply plug in a complete viral customer acquisition and retention service that works transparently to increase their customer base exponentially—while retaining and rewarding their existing customers

ANTON Publishing Inc. is excited to introduce a unique new marketing tool designed to help companies generate more online traffic, customers and sales — The revolutionary Website merges the benefits of word-of-mouth advertising with Internet technology in a powerful way.

“With eWORDofMOUTH, an online company can simply plug in a complete viral customer acquisition and retention service that works transparently to increase their customer base exponentially—while retaining and rewarding their existing customers,” said ANTON Publishing President, Trevor Shanski.

eWORDofMOUTH gives online companies a cost-effective alternative for driving a steady stream of qualified traffic to their Website. Not only does eWORDofMOUTH create an ongoing flow of potential customers for users, but it goes a step further. It attracts motivated prospects who are pre-sold on the user’s brand by a referral from a friend or family member—which provides important advantages for users. According to research, referred customers spend more money on each purchase, buy more often, are more loyal and refer others more frequently. They also have greater trust for the referred company and its recommendations, and negotiate on price less. eWORDofMOUTH is ideal for e-tailers, membership Websites, offline retailers and direct marketing companies, and nonprofit organizations.

Here’s how eWORDofMOUTH works: Users simply integrate eWORDofMOUTH into their Website or checkout process and wait for referrals and customers to be added to their database. Users pay only when a new customer is added to the database; referrals are added at no charge.

Users of eWORDofMOUTH can also have existing customer and prospect lists imported to their database as part of the initial setup process. Regardless how listings are added, eWORDofMOUTH helps companies keep in constant contact with customers to enhance their retention efforts. The system offers regular text or graphical broadcast emails that can be targeted specifically to customers, their referrals, or both groups combined. Behind the scenes, eWORDofMOUTH carefully tracks all emails, link clicks, referrals and conversion rates to provide users with quantified results. Additionally, eWORDofMOUTH offers various programs to compensate online and offline partners who refer its service to other businesses.

eWORDofMOUTH leverages the online community’s penchant for social networking. People love to express their opinion online through forums, surveys, voting, and product and Website reviews. eWORDofMOUTH capitalizes on this trend by enabling Web users to recommend products and services that they value to their associates.

Although eWORDofMOUTH is new on the Internet scene, Shanski is no novice to online retailing and Internet marketing. In 1996, he founded ANTON Publishing, a small Canadian publisher of the best-selling trade paperback series Loving Your Long Distance Relationship. Incredibly, the self-published series has sold more than 50,000 copies to date. Soon after publishing the Loving series, ANTON Publishing migrated to the Web with a successful e-commerce book Website. Today, eWORDofMOUTH expands on Trevor and Shelley Shanski’s more than 30 years of online and offline business experience. Shelley, Vice President of ANTON Publishing, is the creative force behind eWORDofMOUTH, and plays a key role in developing marketing initiatives for the company.

To learn more about eWORDofMOUTH, contact Trevor Shanski directly at (760) 200-7013. For a detailed demonstration of eWORDofMOUTH, please visit

About ANTON Publishing Inc.
ANTON Publishing Inc. is a full-service Internet marketing and business consulting company based in Palm Springs, Calif. A privately-held firm, ANTON Publishing is the copyright and trademark holder of the proprietary Web-based eWORDofMOUTH system. Its mission is to become the leading developer of Web-based customer referral, rewards, and retention systems for both Internet and land-based companies.

Trevor Shanski, President
ANTON Publishing Inc.
(760) 200-7013
tshanski @


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