Woburn, MA (PRWEB) October 3, 2007
Psynchronous Communications, Inc, a full-service advertising agency in Woburn, Massachusetts, recently launched an interactive Virtual Bakery for food service brand Honey Dew Donuts, Inc. headquartered in Plainville, MA. Psynchronous won full-service advertising responsibilities for Honey Dew Donuts in February and was charged with helping keep the venerable brand fresh and relevant in a fiercely competitive New England quick serve restaurant market.
Getting younger, more internet-intensive consumers to know and love the Honey Dew brand is a primary goal of Psynchronous' communications strategy. After a complete overhaul of http://www.HoneyDewDonuts.com , Psynchronous rolled out the Virtual Bakery feature to increase opportunities and reasons to interact with the brand online.
"Honey Dew wants to attract more and different people to its franchise", states Kris Washington, Psynchronous Founding Partner. "We need to look outside of the established Honey Dew customer base, and attract new people who get their news, sports and other information online", Washington continues. "Since we started working with Honey Dew, we've enjoyed seeing their site traffic increase over 300%. The new Virtual Bakery gives all those new visitors a reason to stay, play and get hungry."
The Virtual Bakery allows online users to configure over 400,000 combinations of filled and hollow donut varieties by manipulating donut flavors, icings, fillings and toppings. Virtual Bakers can save up to twelve configured donuts and email them to friends by opening a Honey Dew "My Dozen" account. The large majority of donut options are "make believe" further adding to the fun of the experience.
Activity on the Honey Dew Donuts website, inclusive of the Virtual Bakery, is monitored and measured by Psynchronous Communications' proprietary marketing software platform called Gravity™. "We've witnessed some very exciting Virtual Bakery usage since we launched", says Jeanne Quinn, Honey Dew's Marketing Specialist. "It's great fun for our consumers and an excellent way to gather and leverage insights and data for the brand".
Psynchronous Communications creates advertising, websites and complex interactive marketing technologies for its B2B and B2C clients. Its proprietary Gravity analytics software lets Psynchronous more easily measure the effectiveness of advertising and empower advanced interactive experiences. In the coming weeks, the agency will roll out an advanced store locator mapping and routing feature making it easy for Honey Dew customers to find the stores closest to their home or workplace and generate directions to and from them.
"Whether you're selling muffins or microchips you need to use all of the technical advantages at your disposal to add customer value and drive measurable results", says D'Amico, another Founding Partner at Psynchronous. "We're thrilled to be helping Honey Dew Donuts and look forward to seeing how people respond to the new Virtual Bakery." D'Amico concludes.
Honey Dew Donuts and the Virtual Bakery can be found at http://honeydewdonuts.com/bakery/bakery.html
About Psynchronous Communications, Inc. -- Psynchronous Communications, Inc. -- http://www.psynchronous.com -- is a full-service advertising agency that delivers more measurable, effective and efficient communications and marketing programs to clients and agencies through the use of strategic creative and its proprietary Gravity marketing communication software.
About Honey Dew Donuts, Inc. -- Headquartered in Plainville, Massachusetts, Honey Dew Donuts® opened its first shop in 1973. More than thirty years later, the chain has grown to encompass more than 140 Honey Dew Donuts shops sprinkled throughout New England. Showcasing signature items like House Blend and flavored coffees as well as the Honey Dew Donuts, pistachio muffins, and cinnamon sticks, Honey Dew Donuts is a New England staple. Founded by Richard J. Bowen, Honey Dew Donuts shops continue to support the local communities in which they serve and invite all New Englanders to Enjoy the Local Flavor. To learn more about Honey Dew Donuts, visit http:///http://www.HoneyDewDonuts.com