Seattle, WA (PRWEB) October 2, 2007
Logic361 announces the publication of its annual "10 Tips for Super Charging Pay-Per-Click Advertising This Holiday Season" for internet retailers.
With one of the busiest quarters of the year for internet retailers just around the corner many retailers are preparing to significantly increase their pay-per-click advertising budgets. Logic361 an analytics firm that specializes in analyzing pay-per-click performance for internet retailers has released its annual "10 Tips for Super Charging Pay-Per-Click Advertising Results This Holiday Season." It is available at:
"Online retailers who rigorously assess their performance now will maximize their return on advertising expense and financial performance this holiday season," stated Stephen Schramke, President and Managing Partner of Logic361.
For example, Logic361 advises internet retailers to know the dollar amount or percentage of the advertising spend that actually generates results. Logic361 has found that most of its client's productive advertising spending ranges from 45% to 65%. The Company recommends calculating the value of the appropriate conversion metric (cost-per-conversion, spend-to-value or ROI) separately without the cost of advertising that produces no value. This type of analysis produces a conversion goal that a retailer's advertising budget should be trying to achieve.
Logic361 also advises internet retailers to know the amount of advertising expense rolling over each month that is not generating results and rebalance spending. Identify keywords and/or ads that are money losers and assess their ability to become productive with a lower bid, a new ad or a better landing page. If they don't have a reasonable chance of success in a short period of time; cut them. Also, look at least 6 months back for keywords that are bouncing along slowing accumulating $5 to $10 a month in expense. These keywords can go un-detected due to monthly or quarterly reporting that isn't identifying the cumulative cost.
For a limited time, search engine advertisers can identify their own potential pay-per-click advertising cost savings by requesting a free, no obligation automated 90 day AdWords account snapshot analysis at:
Logic361, Inc. is a web analytics firm that specializes in analyzing pay-per-click performance for internet retailers. The Company's proprietary software, which it hosts and delivers to its customers as an on-demand subscription service enables pay-per-click search engine advertisers to eliminate needless advertising spending and improve their results. For more information on Logic361 please visit their website at: http://www.logic361.com
Media Contact: Stephen Schramke, Logic361, (206) 501-3012 ext. 701 or firstname.lastname@example.org