BusinessWeek Selects iCongo Online Events and Lead Generation Platform for its 2007 MBA Expo

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Businessweek will host the 2007 MBA Expo using the iCongo Online Events and Lead Generation Platform, giving future MBA students a chance to communicate with school representatives, and learn about different MBA programs.

The new capabilities offered by the iCongo Platform enable future Business School students to have direct online access, never before available, to the Business Schools and their representatives to help them with this important decision making process.

iCongo (http://www.icongo.com) announced today that BusinessWeek, a division of McGraw Hill, has selected iCongo and its Online Event Platform to host its 2007 MBA Expo. The iCongo Online Events, Tradeshows and Lead Generation System is the leading platform designed for organizations wishing to host consumer and business online events, virtual trade shows, virtual job fairs and conferences.

"There are many top-ranked MBA programs, but not every school is a perfect match. At the BusinessWeek MBA Expo, future Business School students can talk with B-school insiders to learn how to match their goals with the program that's right for them," says Mark Fishkin, Coordinator of the Event at BusinessWeek. "The iCongo Online Events Platform enables BusinessWeek to conduct this online event allowing individuals to participate from around the country and across the globe."

On October 3rd 2007, future business school students can visit university booths, chat with representatives, and get all the B-school materials they need. A live webinar begins at 11am ET followed by a Q&A session.

Speakers include:

  • Pete Johnson, Director of Admissions, Full-Time MBA Program, Haas School of Business, UC Berkeley
  • Soojin Kwon Koh, Admissions Director, Ross School of Business, University of Michigan
  • Rosemarie Martinelli, Admissions Director, University of Chicago Graduate School of Business
  • Graham Richmond, co-founder, Clear Admit

Some participating schools include:

  • The Duke MBA
  • IE Business School
  • Kelley School of Business, Indiana University
  • MIT-CTL Supply Chain Graduate Programs
  • Penn State Smeal MBA
  • Schulich School of Business, York University
  • Simmons School of Management

"We are pleased that BusinessWeek is powering their 2007 MBA Expo with the iCongo Online Event Platform" said Irwin Kramer, President & CEO of iCongo, Inc. "The new capabilities offered by the iCongo Platform enable future Business School students to have direct online access, never before available, to the Business Schools and their representatives to help them with this important decision making process."

The Online Event can be accessed by going to http://businessweek.icongo.com

About BusinessWeek
BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.8 million readers each week in 140 countries. Local language editions include Chinese, Russian, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek Weekend delivers important business, consumer and financial news to television viewers every week.

About iCongo
iCongo, Inc. is a leading developer of both B2B and B2C e-business systems and software that enable companies to effectively and efficiently market, communicate and transact business over the Internet. The Online Events Platform provides event managers with an effective channel to easily create Internet-based online events, virtual tradeshows and conferences with the primary objective of increasing event participation, lead generation, revenue creation and improving communication and collaboration between existing and potential attendees/customers and the organization.

For more information, contact:
Joshua Ostrega
Tel: 514.866.2664 ext. 208

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JOSHUA OSTREGA
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