viagogo and Live Nation Announce Secondary Ticketing Deal in the Netherlands

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Deal expands viagogo's reach into Netherlands.

viagogo (, Europe's leading online secondary ticketing company, has today announced a landmark strategic partnership with the Dutch arm of Live Nation, Mojo Concerts to become the concert producer's official secondary ticketing partner in the Netherlands. The deal also sees the launch of viagogo's Dutch-language website, establishing a dedicated online presence for the Dutch market to complement the company's existing English and German websites. Live Nation, the world's largest live music company, recently announced the extension of its successful web platform into the Netherlands (

The agreement sees viagogo become the official secondary ticketing partner of Live Nation in the Netherlands. A co-branded internet page has been developed, called Live Nation Ticket Trade powered by viagogo, which provides Dutch fans with a way to resell and buy concert tickets in a totally safe, secure and guaranteed environment. Consumers seeking to resell or buy tickets no longer available through Live Nation's primary market will be directed to viagogo with the assurance that they are using the promoters' only official outlet for ticket resale. All tickets traded on this platform are checked if they are valid, cancelled and new tickets are sent to the new owner.

Eric Baker, CEO of viagogo, said: "We applaud Live Nation Netherland's commitment to creating a market-leading partnership that will deliver benefits for fans and both companies alike. Thanks to this agreement, fans now have the most secure access to the widest range of live events in the Netherlands."

Roberto Traxel, Chief Marketing Officer from Mojo Concerts agreed: "It is clear that fans want a convenient, safe and secure way to purchase tickets on the secondary market. This partnership with viagogo ensures that music fans can confidently purchase tickets for our events in the Netherlands through Live Nation Ticket Trade that are 100% guaranteed to be valid. Viagogo is a market leader in secondary ticketing and with their infrastructure we are confident that we will successfully deliver a much needed service to fans throughout the Netherlands."

The partnership covers the Netherlands, but can be accessed online from across Europe. Live Nation Ticket Trade powered by viagogo launches with immediate effect on

For more information about viagogo please contact
Melissa Varcoe or Harry Porter at freud communications
Tel: +44 (0) 20 3003 6300

Notes for editors

About viagogo:
viagogo is an online secondary ticket company that allows people to buy and sell live event tickets in a safe and secure environment. What that means is that viagogo facilitates and guarantees the exchange between someone who wants to sell and someone who wants to buy live event tickets. By managing payment and delivery we guarantee that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

viagogo was set up in August 2006 by the co-founder of, the leading online secondary ticketing company in the US that was acquired in January 2007 by eBay for $307m. Based on an already proven business model and adapted for the European market, viagogo is the first and leading business of its kind in Europe, bringing efficiency and transparency to what has traditionally been a murky marketplace. It is therefore the best place to buy and sell live event tickets in a secure and guaranteed way.

Since it launched, viagogo has developed a portfolio of partnership deals with world-leading UK and European sports teams, media companies and charities. It is the official secondary ticketing partner of football clubs Chelsea FC, Manchester United FC, Everton FC and FC Bayern Munich, as well as Rugby Union clubs Leicester Tigers and London Wasps. Among other deals, viagogo has also signed partnerships with Blackburn Rovers FC, NBA Europe Live,, Europe's leading independent online travel and leisure group, major global music company Warner Music International, and charities Amnesty International, Music for Relief and Leonard Cheshire. viagogo is the online destination of choice for people seeking tickets for major live events of all kinds across Europe.

In August 2007, viagogo launched operations in the U.S. with an exclusive partnership with the NFL's Cleveland Browns. For more information, visit


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Melissa Varcoe
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