Why 412,000 Website Visitors a Month Can't be Wrong

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ePHOTOzine - UK online photography magazine is the first photography web site to have it's statistics audited by ABCe. The results were unexpected and founder Peter Bargh is delighted with the news

ABCe, the independent audit watchdog for electronic media has told award-winning photo-website founder Peter Bargh that he had been misleading the imaging industry about his website visitor numbers.

And Bargh, founder of award-winning photographic website ePHOTOzine, is absolutely delighted with the news.

He explained: "We have always believed in being completely transparent about our statistics and until we applied for ABCe accreditation we had been working on the basis of an estimated 350,000 unique users to our website each month. But ABCe auditors told us we were way out. The true number in a typical month was almost 412,000 - over sixty thousand more than we thought."

Added Bargh: "We are just thrilled with this news. While it's common for print magazines to declare ABC figures, we are the first photography website to have the confidence to audit our site. This underpins our mission to retain our pole position in this sector."

ePHOTOzine, which caters for beginners, intermediate and advanced photographers, is the UK's first online photography magazine to gain ABCe accreditation.

Bargh, a former EMAP journalist and editor launched the site six years ago from a back room in his house. Now ePHOTOzine comprises a 10-strong team and operates from an innovation centre in Shireoaks, Nottinghamshire.

He said: "When we first launched most advertisers didn't have online budgets so we didn't need ABCe accreditation - but that has changed dramatically over the past few years. Now all our advertisers can have complete confidence in our site visitor figures."

Tracey Johnson, advertising director at ePHOTOzine.com added: "We always knew we were the market leader but we wanted ABCe accreditation to reinforce our position. Hopefully this move will pioneer a trend and all industry advertisers will demand ABCE accreditation before they commit their budgets. We see this as the way forward in our industry."

Richard Foan, managing director at ABCe said: "ePHOTOzine is demonstrating a clear commitment to best practice by becoming the first ever photography site to achieve independent certification of its site traffic to industry agreed standards.

By committing to ABCe certification this enterprise is setting a positive example to other sites in the market that third party audited data is key in building a robust currency for the buying and selling of online media space. ePHOTOzine should be commended for developing this trust with its advertisers and stakeholders."

Further information: 01909 512111

About ePHOTOzine
ePHOTOzine was launched in May 2001 and has risen to become the leading online photography magazine for all level of photographer. Its strengths include delivering a wide breadth of content and it's packed with a wealth of digital and film techniques, unbiased reviews, latest news, interviews with professionals and location guides. But, most of all, ePHOTOzine has a highly addictive forum and busy gallery, making it a must-visit place for our fast growing community of photographers.
The site is published by Magezine Publishing Ltd: http://www.magezinepublishing.com
ABC ELECTRONIC (http://www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.


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