Tough One to Market

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Full service digital marketing agency, Refreshed Media, has been selected to produce a viral game and Facebook application to promote the RM Mobile One laptop.

Refreshed Media, has been selected by RM, the leading provider of ICT software, infrastructure and services to UK education, to create an innovative viral game and Facebook application to promote the rugged RM Mobile One laptop.

As the first notebook to be designed specifically for its tough surroundings in classrooms (think bumper plates, magnesium alloy lid and hard screen LCD), the interactive game will reinforce these unique selling points by encouraging the player to drop the laptop off the roof and hitting it as far as possible. Whilst not to be tried in real life, those playing the game online can win themselves a real RM Mobile One laptop by knocking the virtual one the furthest, and getting into the high score table. Special "promotional code" functionality within the game will allow RM to track the effectiveness of supporting marketing campaigns, and offer personalisation of the game to targeted groups through their own high score table and prize.

Martin Davie, Marketing Consultant at RM, commented: "The RM Mobile One is a highly focused product, and we are looking forward to working with Refreshed Media to produce this viral game. RM is already very well known in the education sector, and this game will help that audience become aware of this innovative and rugged laptop."

Innovating further, Refreshed Media are bringing this game to the fast growing social networking website, Facebook. Players can challenge their friends to find out who can best use a cricket bat to hit the laptop, and take their turn in their own time. This allows multi-user play without the need for all players to be online together. Once all players have taken their turn, the results are displayed in the Facebook news feed to their own social network, adding to the viral promotion of the game.

Managing Director of Refreshed Media, Simon Melaniphy, is extremely excited with this innovative development "Whilst we help a large number of clients with 'traditional' online services such as email, SEO and PPC, we are constantly looking for new innovative ways to help them market their business online, and exploiting the huge power of social networks such as Facebook will no doubt prove to be of massive benefit."

This exciting development for RM and Refreshed Media will be live at the start of December 2007 at http://www.laptopdrop.co.uk.

Additional project Information
Viral Game (when live): http://www.laptopdrop.co.uk
Mobile One Laptop: http://www.rm.com/secondary/products/Product.asp?cref=PD411875

Notes to editors

1. Part of the Emerge Group, Refreshed Media Ltd is a Bournemouth based digital media agency offering the full spectrum of marketing solutions under one roof. With regional offices in Manchester, Reigate and Edinburgh; its services include high quality website design, search engine marketing and email marketing. Recent clients include Cunard, Gleeson Homes, Redrow, Taylor Wimpey, Endsleigh Insurance, McMillan Cancer Trust and McCarthy & Stone.

For further details please visit our website or call 01202 41 41 01.

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Jonathon Anderson
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