Global Intelligence Alliance Rapidly Expands

New business model in market intelligence gains ground.

Helsinki, Finland (PRWEB) October 4, 2007 -- Novintel, an international pioneer in customized Market Intelligence services and solutions, announces the merger of its company identity with Global Intelligence Alliance (GIA). The Novintel brand will be discontinued and the company will fully adopt the Global Intelligence Alliance identity.

Global Intelligence Alliance is a network of business research and Market Intelligence (MI) companies and has been managed and coordinated by Novintel from the beginning. The network was initially established in response to the need of global companies to have access to global, high quality Market Intelligence. With this initiative, it now enables localized MI services in more than 100 countries.

"Becoming a truly global service provider in the Market Intelligence industry has been a major goal from early on as it responds to what we repeatedly hear from our customers," says Global Intelligence Alliance Group CEO Markko Vaarnas. "They would prefer to work with a Market Intelligence partner that is large enough to have contact points and service centers on several continents. Our operating logic replicates models of existing global chains in professional services such as advertising or auditing. We aspire to be a global partner in Market Intelligence for our customers."

The identity change does not involve any ownership arrangements among the companies belonging to the GIA network. The network consists of fully-owned, local subsidiaries and independent affiliates.

"With this development, our customers will continue to benefit from the tightening cooperation among the companies that belong to the Global Intelligence Alliance network," adds Vaarnas. "The affiliated companies in the network for their part can leverage the increased Global Intelligence Alliance brand awareness for successful local marketing. We truly believe this development will lead to enhanced strategic partnering between companies belonging to the Global Intelligence Alliance network and their customers."

Visit the Global Intelligence Alliance website at www.globalintelligence.com.

About Global Intelligence Alliance:
Global Intelligence Alliance is a worldwide network of companies specializing in customized Market Intelligence. Leveraging its global reach, Global Intelligence Alliance provides international organizations with a single source for customized market monitoring, localized business research, the Intelligence Plaza™ software, and intelligence workshops. The Global Intelligence Alliance network consists of fully owned local subsidiaries and independent Member and Research Partner companies.

Additional information:
Markko Vaarnas
CEO, Global Intelligence Alliance Group
+358 424 956 200

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