Over the past year, Sherman’s Travel has established itself as a trusted resource for smart, sophisticated travelers who also appreciate great value
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New York, NY (PRWEB) October 2, 2007
Celebrating its first anniversary, Sherman’s Travel (http://www.shermanstravel.com/magazine) magazine today announced that it will be available for the first time on newsstands at Barnes & Noble and Borders bookstores nationwide beginning in October.
Sherman’s Travel is the first travel magazine targeting sophisticated travelers who are value conscious. It is published by ShermansTravel Media, which also publishes ShermansTravel.com, one of the web’s leading sources for travel deals and destination advice.
The expansion onto newsstands marks a major milestone for Sherman’s Travel. One of the first magazines to be successfully launched by an online media company, Sherman’s Travel has built its 200,000+ circulation exclusively via email marketing since its debut in fall 2006. Until now, the magazine was only available through subscriptions. The newsstand cover price will be $4.99.
In addition to newsstands, Sherman’s Travel will also now be available in the premium airport lounges of Delta, Continental and United Airlines in over 30 major markets.
“Over the past year, Sherman’s Travel has established itself as a trusted resource for smart, sophisticated travelers who also appreciate great value,” said Ernie Renzulli, publisher of Sherman’s Travel. “This is an exciting opportunity to take the magazine to the next level and introduce its distinctive style and approach to an even wider audience.”
Sherman’s Travel showcases the best four- and five-star Smart Luxury Values each season along with practical ideas, advice, and inspiration for realizing the perfect trip. Hallmarks of the magazine include The Luxe List, a survey of the season’s top 15 luxury values, and The Sweet Spot, a seasonal round-up of the right places to go NOW for the best luxury values.
About ShermansTravel Media
ShermansTravel Media is a leading travel media company that publishes ShermansTravel.com and Sherman’s Travel magazine. Founded by James Sherman in 2002 to help travelers make sense of the overwhelming number of online travel specials, ShermansTravel.com is now the web’s most trusted source for editor-screened travel deals and destination advice. Sherman’s Top 25, a free weekly e-newsletter published every Wednesday, recently surpassed 4 million subscribers. The company also has syndication partnerships with leading web sites, including MSNBC.com, MSN.com, USAToday.com, and Yahoo!. Building on its trusted online brand, ShermansTravel Media launched Sherman’s Travel, the first magazine serving sophisticated, value-conscious travelers, in October 2006.
Scott Piro (scott @ mkpr.com)
Patrick Kowalczyk (patrick @ mkpr.com)
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