Traditionally, organizations have limited their use of search for new customer acquisition only
San Diego, CA (PRWEB) October 3, 2007
Engine Ready CEO, Jamie Smith, noted thought-leader and speaker on emerging online marketing strategies, has been invited to speak at the Online Market World conference on October 4, 2007. Mr. Smith will be presenting a case study on how Engine Ready clients, American Bridal and The Black Dog, have used search marketing to dramatically improve profitability through increased customer retention.
Online Market World is the first event to address the entire e-commerce lifecycle as well as integrate and include all functional areas of the organization. The presentation to be held at San Francisco's Moscone Center, will address key strategies to using search marketing, when your customer's one touch with your brand hasn't made a lasting impression.
"Traditionally, organizations have limited their use of search for new customer acquisition only," reports Mr. Smith. "However, by ensuring a tight integration between search and offline promotional strategies, search marketing can be a powerful and cost effective way to draw repeat buyers."
Mr. Smith adds, "Forward thinking companies, such as American Bridal and The Black Dog, have learned that the agility and ubiquitous nature of search marketing can additionally be used to increase customer retention."
The Using Search as a Customer Retention Tool presentation will be held Thursday, October 4, 2007 at 1:30 p.m. at Moscone Center in San Francisco. For more information, visit http://onlinemarketworld.com/index.php.
About Engine Ready, Inc.:
Engine Ready, Inc. is a recognized leader in providing online marketing strategies, services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and just over $8.1 million in annual media spend, Engine Ready was the first organization to combine the power of website analytics with search marketing.
For information: http://www.engineready.com or phone: 1 (888) 283-0882