Musictoday and UltraStar Entertainment Announce Online Partnership with Little Big Town

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LittleBigTown.com to become official fan club site with unprecedented access for fans.

Our fans are the reason we get to do what we love. We hope the fan club will provide them a place to enjoy the music in a more intimate way.

Musictoday, LLC, an entertainment marketing company, and UltraStar Entertainment, LLC, a fan club management and marketing service, are pleased to announce their partnership with country band Little Big Town to launch their official fan club site. The newly re-designed site, http://www.littlebigtown.com, has gone live and will be the premier online destination for fans worldwide.

Nashville-based Little Big Town, one of country music's hottest rising acts, joins Musictoday and UltraStar's current roster, which includes Dave Matthews Band, The Rolling Stones, John Mayer, Christina Aguilera, The Police, Genesis, The Who, Red Hot Chili Peppers and Sting, among others.

"This is a great way to connect on a more personal level with our fans," said Jimi Westbrook of Little Big Town. "Our fans are the reason we get to do what we love. We hope the fan club will provide them a place to enjoy the music in a more intimate way."

"We are excited to work with another talented and savvy group of musicians," said Nathan Hubbard, CEO of Musictoday. "With Little Big Town, we are thrilled that we are becoming more of an integral part of the Nashville music scene with such a great band."

Members of Little Big Town will be very involved and available to members of the fan club. With membership in "The Town Hall," the band's official fan community, fans will have several opportunities to meet the band: from special fan club performances and a yearly fan club party, to backstage tours, and a chance to be a roadie for a day in Charlottesville. Fans will also enjoy access to band news, blogs and message boards, as well as:

  •     Exclusive Town Hall membership package (Members only DVD, Membership laminate and welcome letter from the band);
  •     Access to exclusive behind the scenes footage including band interviews and rehearsal footage;
  •     Early access to tickets via members-only presales;
  •     Pre-orders for the new album "A Place To Land"

An annual Gold Family Membership will cost fans $75; an annual Gold Membership is $25. The launch of Little Big Town's official fan club site is closely connected with the CMT ON TOUR 2007 featuring Sugarland, Little Big Town and Jake Owen in 32 markets across the country including New York, Los Angeles, Dallas, and Las Vegas. The tour kicked off on September 27.

Starting Thursday, October 4, 10 a.m. ET, the club is offering exclusive presales for upcoming shows in Springfield, MA on November 15, Binghamton, NY on November 16 and Portland, ME on November 17. The fan club is the only place to obtain tickets before general public sales begin.

Little Big Town will release their third album titled "A Place To Land" on November 6th. Fans can preorder the album along with an exclusive T-shirt at http://www.littlebigtown.com.

For more information on club membership and tour dates, please visit http://www.littlebigtown.com.

About Musictoday, LLC:
Musictoday is a world leader in connecting artists directly to their fans through online fan clubs, artist e-commerce and fulfillment, VIP packaging and artist fan club and secondary market ticketing. Musictoday's roster of 700 clients includes Dave Matthews Band, the Rolling Stones, John Mayer, Kenny Chesney, the Bonnaroo Music and Arts Festival, Christina Aguilera, AC/DC and Elvis Presley. Musictoday employs more than 200 personnel and is headquartered in Charlottesville, Virginia.

About UltraStar Entertainment, LLC:
UltraStar Entertainment, LLC is a digital media company that specializes in providing online marketing and content services to major entertainment clients and their fans through community-based subscription clubs. Co-founded by David Bowie, UltraStar's current roster includes The Police, Genesis, The Rolling Stones, The Who, Red Hot Chili Peppers, Sting, INXS, Mariah Carey and Katharine McPhee. For additional information, visit http://www.ultrastar.com.

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Adam Isserlis

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