Expands Product Line of High-Quality Natural Fiber Organic Mattresses and Other Items for People and Their Pets

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Online provider of high-end natural fiber sleep products announces the expansion of their product line to include more organic, natural, and eco-friendly therapeutic and allergy control items for people and pets. This includes more options for latex, organic mattresses and other bedding and comfort care products. Prompt, knowledgeable customer service, free shipping and a secure, quick check-out will continue to be offered with the expanded inventory.

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Our goal at is to provide our customers with superior name-brand products and customer service, and to offer the latest in innovative, high quality, natural sleep products.

New York, NY (PRWEB) October 3, 2007 -- is pleased to announce an expanded product line of organic mattress and other sleep product offerings in response to customer need. Having recognized a growing interest in natural, ergonomically designed, eco-friendly beds, and organic alternatives in bedding, the online store has expanded their inventory to include more choices from innovative bedding companies who specialize in natural 100% latex, untreated French lamb's wool, and 100% organic cotton sleep products, all of which come with free shipping and comprehensive customer service provided by knowledgeable sleep consultants.

The expanded inventory at includes products from the latex, organic mattress providers Royal-Pedic and Natura World, Inc. Each maker sells its own design of an organic mattress that uses only pure natural latex harvested from renewable resources in Indonesia and Malaysia. The latex beds boast resilience and a natural repelling of dust mites, mold and bacteria. Because they don't transfer movement, they're ideal for those whose sleeping partners toss and turn. In addition, latex conforms to the body's contours, improving alignment of the spine, a condition desired by customers at

Explains owner Pat Racci: "Our goal at is to provide our customers with superior name-brand products and customer service, and to offer the latest in innovative, high quality, natural sleep products."

In addition, is deliberate about informing the customer without high-pressure sales tactics. The clear graphics on the site are accompanied by full descriptions of products such as organic cotton sheets, 100% bamboo fiber sheets, natural wool, and pet care products. Notably, the text on the site fully details the materials used to make the products and the origins of those materials. A catalog of health promoting products is enhanced with information that addresses promoting the well-being of people and pets alike.

"Our website is easy to navigate and provides customers with informational articles as well as product descriptions so that consumers can make well informed choices when selecting sleep products," says co-owner Karen Krinitz.

The expanded inventory includes more than organic mattresses made with latex. also carries an odorless memory foam mattress manufactured with the highest international sanitary standards currently available, designed to meet the stringent European Oke-Tex 100 requirements; mattress toppers and pads, including wool bedding, pet beds, pillows, fine bed linens, mattress and pillow protectors, indoor air purifiers, personal cooling systems and holistic pet care products and accessories.

For more information about the company and its products, visit or call toll free 888-774-4046.

About is a provider of high-quality sleep products for people and their pets, plus related pet care, home air, and allergy control products. The company is increasingly gearing their inventory toward organic and eco-friendly to meet the desires of their customers.


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