ad:tech Industry Awards Program 2008 Kickoff

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ad:tech Awards 2008 program launches; New categories added to the robust award program.

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, announced the kickoff of the ad:tech awards program. For more than a decade, the awards program has recognized talented visual and technology designers who demonstrate excellence in interactive marketing. The start of this program also marks the start of our Call for Submissions period. Creative submissions are now being accepted for the following categories: Interactive Ads and Campaigns, Optimization/Search Strategy, and Web Sites. The award winners will be honored at the 11th annual evening award ceremony, scheduled to take place at the 2008 ad:tech San Francisco exposition.

Don Knox, VP of ad:tech Global states, "We are thrilled to launch the 2008 Awards Program and look forward to reviewing new creative that is truly original and inspirational. With the huge success of the revitalized 2007 program, we are excited to see what is in store for 2008!"

An elite panel of judges will select the Limelight Award winners for each category within each Group. Two new categories were added to the Web Sites Group for 2008, Best Micro Site and Best User Defined Experience.

The 2008 Awards Program consists of the following groups and categories:

Group: Interactive Ads
Best Banner Ad
Best Interactive Broadcast Ad
Best Large Format or Overlay Ad
Best Next Generation Ad
Best Use of Rich Media

Group: Interactive Campaigns
Best Affiliate Marketing Campaign
Best Branding Campaign
Best Business-to-Business Campaign
Best Consumer Campaign
Best Direct Response Campaign
Best Email Marketing Campaign
Best Integrated Campaign
Best Mobile Campaign
Best Multi-Cultural Campaign
Best Social Media Marketing Campaign
Best Word of Mouth Marketing Campaign

Group: Optimization/Search Strategy
Best Campaign Optimization
Best Search Engine Optimization Strategy/Campaign
Best Search Marketing Strategy/Campaign

Group: Web Sites
Best Business-to-Business Marketing Web Site
Best Business-to-Business Transaction Web Site
Best Business-to-Consumer Marketing Web Site
Best Business-to-Consumer Transaction Web Site
Best Micro Site
Best User Defined Experience

Additionally, award winners will also be selected for the People's Choice Award, voted by the public, and for the Industry Achievement Awards.

"The quality of the submissions for the 2007 ad:tech awards was simply stunning. It was refreshing to see such innovative and creative work being done in the digital medium, with such obvious talent and hard work behind it. If interactive has been in the shadow of broadcast in the past, this year's submissions proved that this is no longer the case. Interactive has hit the prime time," states Awards Executive Panel member, Ron Belanger, VP of Agency Relations Yahoo! Search Marketing.

To submit creative to this awards program, please visit: http://www.ad-tech.com/awards/

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com

Contact:
Caroline Giovando Lindley
caroline(at)ad-tech.com
415.464.8527

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Caroline Giovando Lindley
ad:tech
415-464-8527
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